Senior Product Marketing Manager - US

Hi! Before diving into the job details, let's give you some context on who we are and what to expect when joining the team.

Typeform, launched in 2012 in Barcelona, drives more than 500 million digital interactions per year and integrates with hundreds of other business-critical tools. We’re expanding from a small Barcelona-based business to a truly international and remote company. We’re hiring talent across Spain, the United States, the United Kingdom, Germany, Colombia, France, Ireland, the Netherlands and Portugal. Be aware, the location is to be subjected to change, depending on the role.

Our vision is a world of more personal business relationships. Through our no-code Saas platform, we believe we can create that world by living our mission: To bring people closer with better conversations. We turn digital interactions into human connections, by offering people-friendly forms, quizzes, surveys, and asynchronous video solutions.

To do so, we look for people who are curious, ready to own their objectives, and passionate about taking organizations to their next chapter. But we are aware it’s not for everyone, our environment is perfect for those willing to become a change agent and roll up their sleeves to build our rocket ship.

About the Team

We are a growing marketing team that is dedicated to providing value to our customers of all sizes, at every stage of the buying process. 

Typeform has achieved viral adoption and accelerated growth over the past 5 years through strategic product led growth initiatives. We have grown our customer base to more than 3 million by providing digital solutions that solve real-world problems: our no-code toolbox & communication platform delivers versatile solutions to our customers. 

To reach our next stage of growth, we need to accelerate our enterprise sales motion, adding net new enterprise customers and encouraging expansion from self-serve plans into enterprise plans.

About the role

As a Senior Product Marketing Manager, you will collaborate with our Revenue Enablement team to ensure that our customer facing teams are set up to effectively grow and retain our enterprise customer base. You will co-own the strategy and roadmap for enablement materials. You will be responsible for taking our messaging, product launches, customer and competitive insights, and pricing and packaging and crafting both internal and external content that will be used throughout the lifecycle of our enterprise customers.

This is a highly collaborative role requiring close partnership with revenue enablement, sales, customer success, support, product management, and the rest of the product marketing team.

Things you will do

• Continuously educate our field on our target audiences so that they know who to sell to and how to sell to them
• Adapt our brand and product messaging for the enterprise audience
• Plan the go-to-market for enterprise feature launches, partnering with marketing, revenue teams, and the rest of the product marketing team to ensure company readiness
• Build and maintain our library of pitch decks, competitor battlecards, product demos, one-pagers, solution briefs, etc
• Work with product on our strategy and execution of beta launches ensuring their success and securing content such as customer stories that can be used in marketing
• Ensure a feedback loop between the field and product, bringing customer insights to the product team influencing the product roadmap
• Work with content to create gated assets such as whitepapers, as needed
• Be the face to the field teams representing product marketing

What you already bring to the table

• Minimum 4+ years experience in product marketing or field enablement roles
• Experience working at a high-growth, SaaS/PaaS, or technology business
• A passion for crafting clear and compelling value propositions that have proven success
• A dynamic storyteller that is able to adapt to different audiences and channels
• Experience working with and enabling sales, customer success, and support teams
• Persuasive and proactive communicator across various functions and levels
• Familiarity with the product development lifecycle and a natural curiosity and desire to learn
• A knack for independently managing multiple projects in a dynamic environment
• The desire to work as part of a virtual, globally distributed team
• Experience using the following tools a plus: Asana, ProductBoard, Looker, Highspot, Lessonly
• A Bachelor’s degree or higher

*Typeform drives hundreds of millions of interactions per year, powering conversational, human-led experiences all over the world. We are proud to be an equal-opportunity employer. We celebrate diversity and do not tolerate discrimination and harassment of any kind, regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We believe that by celebrating our differences, we can win together.

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