Senior Product Marketing Manager, AI Apps
Job Description
Team: Marketing
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Product Marketing Manager, AI Apps in the United States.
This role sits at the forefront of AI-driven product innovation, shaping how next-generation applications and agentic experiences are brought to market. You will lead the go-to-market strategy for AI-powered products, translating advanced capabilities such as generative AI, automation, and intelligent agents into clear customer value for SMB, developer, and mid-market audiences. Operating across Product, Engineering, Data, and Growth teams, you will define positioning, messaging, and launch strategies that drive adoption and long-term engagement. This is a highly strategic and visible role where storytelling, customer insight, and technical fluency come together to influence product direction and market success. You will play a key role in bridging innovation and customer needs, ensuring AI capabilities are understood, adopted, and scaled effectively.
Accountabilities:
- Define and lead go-to-market strategy for AI Agents and AI-powered applications across the full customer lifecycle, from build to scale.
- Develop positioning and messaging frameworks that clearly articulate the value of AI-driven products for SMB, developer, and mid-market segments.
- Identify high-impact use cases that drive adoption, activation, engagement, and revenue growth.
- Lead cross-functional product launches from beta through general availability, ensuring strong market entry and sustained adoption.
- Partner with Product, Engineering, and Data teams to shape roadmap direction based on market insights and customer feedback.
- Translate complex AI and machine learning capabilities into simple, compelling customer benefits and business outcomes.
- Build and execute content strategies including product narratives, demos, case studies, and sales enablement materials.
- Support lifecycle and growth teams in improving acquisition, activation, retention, and expansion metrics.
- Define success metrics and use data-driven experimentation to continuously optimize messaging and go-to-market performance.
- Monitor competitive landscape and emerging trends in AI, SaaS, and digital presence ecosystems.
- 8 to 10+ years of product marketing experience in SaaS, AI, data platforms, or technical product environments.
- Proven experience launching AI, machine learning, or automation-based products or features.
- Strong ability to translate complex technical concepts into clear, compelling customer messaging.
- Experience owning go-to-market strategy and driving measurable adoption and growth outcomes.
- Background working closely with Product, Engineering, Data Science, and Growth teams.
- Strong storytelling, writing, and content development skills for both technical and non-technical audiences.
- Data-driven mindset with experience defining KPIs and measuring product and marketing impact.
- Strong understanding of customer behavior, market dynamics, and product adoption levers.
- Experience with SMB, mid-market, or developer-focused products is highly valuable.
- MBA or advanced degree in business or a technical field is a plus.
- Remote-first work environment with flexible work arrangements
- Comprehensive health, dental, vision, and life insurance coverage
- 401(k) with company matching
- Generous paid time off and vacation policies
- HSA and FSA options for healthcare savings
- Tuition reimbursement and continuous learning opportunities
- Career development and internal mobility programs
- Employee affinity groups and strong culture of inclusion and belonging
- Pet insurance and additional voluntary benefits.
Requirements
This role requires deep product marketing expertise combined with strong technical fluency in AI-driven products and the ability to translate complex technologies into clear customer value. Candidates should be highly strategic, data-driven, and comfortable working in fast-moving, cross-functional environments.
Benefits
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Date Posted
05/04/2026
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