Senior Salesforce Marketing Analyst

Description

The Sr System Analyst role partners with the Service/Platform Owner concerning the oversight for Pearson's global Salesforce marketing technology platforms and complementary enabling tools. This role is critical in managing projects across a portfolio of Salesforce technology solutions including traditional CRM management, marketing automation platform management, form builder management, event management, and marketing analytics. This role works in partnership across Pearson's divisional leadership to understand Pearson strategy as it relates to the Salesforce Marketing Cloud ecosystem and other enabling functions.

Key to the success of this role is understanding Pearson's strategic goals and how we align everything we do to achieving those goals. The Sr System Analyst plays a key role in understanding and maintaining Salesforce and complementary digital platforms, focusing on the acceleration of sustainable growth, simplification of systems and processes, elevating customer trust and reducing tech debt. We must never lose sight of the ability to create positive impacts for Pearson's external clients, educators, and learners.

This role requires a desire to understand the ever-changing Salesforce marketing tools landscape and trends. Candidates should love to be challenged and work effectively across teams in both domestic and international time zones via remote methods. Ideal candidates can handle changing priorities and be detail oriented, as well as thrive in an environment that acknowledges cultural differences and supports diversity and inclusion.

Key Insights

We are seeking a candidate with a passion for learning about the Salesforce technology needs of our various teams, identifying gaps, and executing the best possible solutions. The ideal candidate will be a seasoned Salesforce Administrator with deep experience on both Salesforce Sales Cloud and Marketing Cloud, as they will interface with a variety of business partners, along with a tech team to ensure well-managed execution of processes and deliverables. They will also closely work with legal and data privacy teams to ensure that Pearson meets all corporate, international, and contractual standards.

Our candidate should be eager to learn more than just the Salesforce architecture and platforms; they must be willing to participate in a diverse employee population, building relationships with Pearson internal teams. The right person will develop a clear understanding of Pearson's overall mission and work to apply technology toward that goal in a way everyone can understand. Communication and presentation skills as well as data analysis abilities make this possible.

With an experienced background in Salesforce technology trends, our candidate is comfortable educating others on the latest technology, which helps make transitions to new platforms and tools smoother for all key stakeholders by speaking the language of business teams, marketers and hard-core technologists.

Key Responsibilities

• Support of current Salesforce and complementary technology systems through day-to-day system maintenance
• Participates in recommendations to divisional leaders and business teams to help accelerate sustainable growth and effective use of global Salesforce technology systems
• Contributes to the documentation of the Salesforce marketing systems architecture and individual project documentation
• Leads teams in Salesforce marketing infrastructure deployment, integrations, and special projects, serving as a Subject Matter Expert (SME) and support for UAT business stakeholders
• Triages incoming development requests evaluating for clarity, completeness of problem/objective statement, and complexity for determination of release suitability
• Ensures understanding of end-to-end marketing processes and supporting systems
• Promotes the adoption and utilization of the organization's global Salesforce technology solutions by working with business teams to develop and deploy automations, journeys and workflows in Salesforce Marketing Cloud and Account Engagement platforms
• Participates in continuous improvement initiatives to meet and align changing divisional and business priorities including the elicitation of business requirements
• Gathers and disseminates critical information to platform users and business teams, participates in Quarterly Business Reviews and Pearson's Salesforce Center of Expertise (COE)
• Leads and develops training sessions for Salesforce Marketing Cloud ecosystem and complementary tools as well as driving demos and Proofs of Concept

Position Requirements

• Desire to work within the expanded Salesforce Marketing Cloud ecosystem including Sales Cloud, Account Engagement (formerly known as Pardot), Marketing Cloud, and CRM Analytics.
• Experienced understanding of enterprise marketing technology and how it integrates within the Salesforce ecosystem and external systems
• Analytical problem solver who can clearly identify, analyze, and resolve issues as they arise, especially within the Salesforce ecosystem
• Collaboration skills, with experience in bringing together cross-functional teams to deliver complex projects or processes across various time zones
• Leverages critical thinking skills to improve processes
• Effective and inclusive communication, facilitation, presentation, and interpersonal skills
• Execution-focused and results-driven with a "can do" inclusive attitude and passion for maintaining well-managed, governed processes, yet also inquisitive and customer experience-oriented

Basic Qualifications

• Bachelor's Degree
• Certified Salesforce Admin
• Certified Salesforce Marketing Cloud Consultant
• Advanced experience with Salesforce Sales Cloud, Salesforce Marketing Cloud, and Salesforce Marketing Cloud Account Engagement (formerly known as Pardot)
• Mid- to high-level experience with SOQL queries and writing AmpScript in Salesforce Marketing Cloud
• Experience with FormAssembly or other advanced form-building platforms
• Understands omni-channel customer journeys with emphasis on digital
• Mid-level experience in delivering solutions through the software development lifecycle
• Mid- to high-level experience in gathering project and/or technical requirements
• Experience in working within JIRA

Preferred Qualifications

• Certified Salesforce Advanced Admin
• Certified Salesforce Marketing Cloud Email Specialist
• Certified Salesforce Marketing Cloud Admin
• Certified Salesforce Marketing Cloud Developer
• Certified Salesforce Pardot Specialist
• Certified Salesforce Pardot Consultant

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need.All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson's commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [email protected].

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: TECHNOLOGY

Organization: Corporate Strategy & Technology

Schedule: FULL_TIME

Req ID: 10847