Senior Self-Serve B2B Marketing Manager

Job Description:
Reporting to the Global Head of Self-Serve and E-commerce, this role will lead our self-serve B2B (i.e. direct B2B purchases made online without Sales team engagement/support) & B2C2B (i.e. identifying and converting individual Consumer customers into enterprise B2B sales leads/opportunities) marketing initiatives. You'll own an 8-figure B2B self-service revenue target, multi-million dollar media budget and new TBD B2C2B Pipeline and Bookings targets.
You'll provide leadership for a wide variety of cross-functional teams across the company that work to build our campaigns -- including: Product-Led Growth (reporting into Product/Engineering), FinTech (reporting into IT), Finance, as well as Cart, Paid Media, Brand, Demand Gen, Web, etc. (reporting into Marketing).
What you'll own:

• Developing the B2B self-serve strategy and guiding the campaign execution to deliver against traffic, lead, purchase and profitability goals
• Writing tactical plans, business pitches, creative briefs, etc. to establish cross-functional alignment, prioritization and executional requirements
• Partnering with our Paid Media team to run our multi-million dollar self-serve B2B budget
• Setting performance goals to deliver near-term and long-term results
• Aligning with Finance, Analytics, Marketing Ops, Execs, etc. to report on weekly financial performance (+ quickly adjust the tactical plans as needed - to ensure consistent delivery against targets)
• Building personalized B2B self-serve experience(s); focused on improving the prospect/lead/customer journeys
• Collaborating with Regional Marketing leaders to build country-specific experiences -- crafted to meet the unique needs of each audience

Experience you'll need:

• 8+ years working in marketing
• 3+ years of B2B (and/or B2C2B) marketing
• Experience in PLG / marketing / acquisition space for a fast paced SaaS company with a self-serve/commerce segment
• Creative problem solver - with the ability to think in unexpected ways to deliver results, regardless of any barriers/hurdles
• A consistent record of driving online revenue growth and target attainment
• Data driven with strong quantitative and analytical skills and think in terms of LTV, ROI, and your E2E impact on the bottom line of the business.
• Ability to thrive in a fast-paced environment, often amidst ambiguity
• Strong project management skills; ability to pull together disparate requirements, get agreement on priorities, communicate clearly and drive timelines
• Excellent interpersonal skills - and a love for working in highly cross-functional environments
• Marketing Agency and/or consulting experience preferred
• International marketing experience preferred
• Standout colleague, who values other views and can earn stakeholder confidence quickly and exert influence
• Love of both the Art & Science of marketing!

#LI-MW1 #LI-Remote
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.