WHOOP

Senior Specialist Brand Media

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Boston MA USA

Hybrid

100K-150K Annually

Mid level

Fitness • Hardware • Healthtech • Sports • Wearables

Power your performance with 24/7 data

The Role

The Senior Specialist Brand Media at WHOOP will launch and optimize data-driven media campaigns collaborate with cross-functional teams and manage performance reporting.

Summary Generated by Built In

At WHOOP we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

We’re looking for a Senior Specialist Brand Media to help scale awareness and affinity through impactful data-driven brand media. As Senior Specialist Brand Media you will support WHOOP’s Brand Media team in launching monitoring and optimizing media campaigns. You’ll work cross-functionally with Creative Analytics Performance Media and external media partners to ensure flawless execution and strong performance across channels.

This role reports to the Director of Brand Media and is an excellent opportunity for someone early in their media career who is eager to grow within a fast-paced performance-driven environment.

*This role is based in the WHOOP office located in Boston MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston MA office.*

RESPONSIBILITIES:

Support trafficking scheduling and launch of campaigns across YouTube Paid Social Linear TV Streaming/CTV and OTT platforms
Support the build launch and QA of paid social campaigns across platforms ensuring audience targeting aligns with WHOOP’s core verticals and awareness goals
Coordinate with brand and creative teams to traffic assets follow brand guidelines and help ensure messaging aligns with campaign objectives.
Track upper- and mid-funnel performance (reach frequency video views engagement consideration)
Assist in compiling clear recurring performance reports that provide actionable insights
Maintain dashboards to support accurate execution and reporting
Act as a day-to-day contact for vendors and platform partners managing campaign updates or changes
Collaborate cross-functionally with Marketing Analytics Creative and Performance teams to ensure alignment across media initiatives

QUALIFICATIONS:

Bachelor’s degree in Marketing Advertising Communications or related field
1-3 years of experience in media marketing or agency environments
Strong analytical skills and comfort working with campaign performance data
Exceptional organizational skills and attention to detail
Proficiency in Microsoft Excel and/or Google Sheets
Clear written and verbal communication skills
Basic understanding of digital media buying and measurement
Familiarity with media metrics (e.g. GRPs CPMs reach frequency)

Interested in the role but don’t meet every qualification? We encourage you to still apply! At WHOOP we believe there is much more to a candidate than what is written on paper and we value character as much as experience. As we continue to build a diverse and inclusive environment we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The WHOOP compensation philosophy is designed to attract motivate and retain exceptional talent by offering competitive base salaries meaningful equity and consistent pay practices that reflect our mission and core values.

At WHOOP we view total compensation as the combination of base salary equity and benefits with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

The U.S. base salary range for this full-time position is $100000 - $150000. Salary ranges are determined by role level and location. Within each range individual pay is based on factors such as job-related skills experience performance and relevant education or training.

In addition to the base salary the successful candidate will also receive benefits and a generous equity package.

These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range total compensation will depend on the candidate’s specific qualifications expertise and alignment with the role’s requirements.

Top Skills

Google Sheets

Excel

What the Team is Saying

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The Company

HQ: Boston MA

500 Employees

Year Founded: 2012

What We Do

At WHOOP we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.

Why Work With Us

At WHOOP we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values. 