Senior Strategic Global Campaign Manager, B2B

About us

At Udemy, we’re on a mission to improve lives through the power of learning. We’re a leading global learning company and one of the world’s largest education platforms, with more than 59 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals. 

Talented people are everywhere, and the right opportunity can be hard to come by. That’s why we’re focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by making learning 

Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Türkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, and Melbourne. This hybrid position requires two days per week in our San Francisco office. 

Learn more about us on our company page.

About you

You’ve got goals, and you’re energetic when it comes to working toward them. You want to enter an environment that welcomes diverse experiences and broadens your own. With the right support from your team, you’re not afraid to embrace your creativity and take risks that have the potential to move the business forward.

About this role: 

We’re looking for a Senior Strategic Global Campaign Manager to drive B2B integrated campaigns for Udemy Business. This person will be a key player on our marketing team and have significant experience concepting and executing campaign strategy. We've experienced tremendous growth over the last few years, and this role is critical to ensuring we continue to rapidly scale the business. 

By applying deep knowledge of the business and marketing, this campaign manager will inspire a cross-functional team of contributors and stakeholders to create content and experiences that elevate the Udemy Business brand in relevant ways through paid, earned, and owned media. Success in this role entails hitting global pipeline targets with targeted campaigns that deliver the right message to the right persona at the right time and on the right channel.

What you'll be doing: 

• Develop the annual global integrated campaign strategy and executional plan. You will lead cross-functional teams through the planning, execution, and optimization of our B2B campaigns. You should thrive in a dynamic and fast-paced matrix environment.
• Drive messaging and related campaign assets that the team will need to deliver on our objective to acquire new logos and drive expansion within existing customers.
• Ensure all campaigns are delivered effectively, within budget and deadline, and aligned with business objectives.
• You will be empowered to drive a significant operation—working cross-functionally with senior stakeholders across the organization including performance marketing, design, content marketing, product marketing, sales & CS, region marketing teams, and operations.
• Partner with Marketing Operations on measurement and provide analysis and reporting of each campaign, including interpretation, commentary, and recommendations.

What you’ll have: 

• 5+ years of experience leading integrated demand generation campaigns in a B2B SaaS environment and 4+ years of demand generation, brand or campaign management paid advertising oversight, and/or content/thought leadership strategy experience.
• Proven leadership skills and cross-functional influencer expertise.
• A track record of launching winning marketing campaigns globally in fast-growing organizations.
• Experience in marketing automation and measurement, specifically in measuring the impact of marketing channels and attribution reporting. 
• Strong experience with Salesforce, B2B marketing, and sales funnels, email, and advertising best practices. Familiar with Marketo, content management systems, and Google analytics.
• Strong interpersonal skills and the ability to influence and motivate people at all levels across a broad variety of job functions.
• A love of analytics and a proven track record of using data to measure the success of your efforts.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

• We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it. 
  
• Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
  
• Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
  
• We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. Learn more about our certification here and find out what it's like to work at Udemy on our blog.

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We will consider for employment qualified applicants with arrest and conviction records.

Our Benefits Start With U

Our benefits package at Udemy “starts with U” and is grounded in mission-driven benefits that intentionally align with our core values. Here’s a sneak peek at just a few highlighted benefits if you’re a full-time Udemate based in the United States:

• Core Benefits: Comprehensive medical, dental, vision, life/AD&D, and disability coverage
• HSA/FSA/Commuter: Pre-tax savings/spending plans, including HSA employer contributions
• Transgender Benefits: Expanded medical coverage for gender-affirming care
• Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement (plus up to six to ten weeks of paid disability leave for birthing parents) as well as a two-week “ease-back” program that enables parents to return part-time at full pay
• Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, virtual family care, reproductive health, breastmilk shipping, and caregiving support
• Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development
• Retirement: Pre-tax and Roth 401(k) plan with an employer contribution
• Charitable Giving: Corporate charitable match for eligible nonprofits and charities
• Vacation: Flexible vacation for salaried Udemates and fifteen days per year for hourly
• Holidays: Twelve paid holidays throughout the year

Would you like to learn more about Udemy? Here are a few resources:

How Udemy Started [video]

Investor Overview

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