Senior Technical Product Marketing Manager

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities

Are you ready for more ownership and accountability for business results in your next role? Apptio an IBM company is a leader in the Cloud Financial Management / FinOps space – a critical component of Apptio’s strategy to maximize the value of every dollar spent on technology. In a space that is expected to grow significantly over the next 5 years you are the voice of the customer and the chief evangelist for your business so get creative and deliver results!

Responsibilities:

• This role requires the ability to think strategically and translate market and industry trends into practical product positioning collateral and effective marketing execution.
• Articulate the business value of Cloudability and contribute to thought leadership.
• Stay abreast of competitive developments and ensure our seller tools / GTM motion reflects these changes.
• Develop the go-to-market strategy for your product including levers spanning positioning packaging offers channel marketing campaign tactics and service packaging to drive the business.
• Plan the launch of new products and releases and manage the cross functional implementation of the plan.
• Influence product roadmap feature releases and business strategy by understanding market and customer dynamics to advocate for the right investments.
• Partner with product management to distill high-value investments into compelling & differentiated product messaging.
• Work directly with customers to gather feedback on product value proposition and messaging and build customer advocacy relationships.
• Ensure customer-facing organizations such as marketing sales partner and customer success are properly informed about product details messaging sales tools pricing and release schedules.
• Actively evangelize your product to prospects partners and influencers through all available channels

Required Technical and Professional Expertise

• At least five years of professional experience including at least three years of product marketing or related business strategy and consulting experience.
• Experience in FinOps public cloud cost management or cloud financial management.
• Solid understanding of key business challenges within IT and software development top IT initiatives industry forums groups and buying processes.
• Critical thinking and strong problem-solving acumen.
• Ability to translate technical content into business value for internal and external stakeholders.
• Proven experience in creating content for technical marketing materials for demand generation campaigns data sheets press releases and other promotional collateral and communications.

Preferred Technical and Professional Expertise
Familiarity with IBM and Apptio products