Senior UA Manager (Core, TikTok)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior UA Manager (Core, TikTok) based in South Africa.

You will join a fast-scaling, global user acquisition environment where TikTok plays a central role in driving growth across large-scale web-based dating funnels. This is a performance-driven role focused on acquiring and scaling high-quality users across Tier-1 markets, particularly the USA. You will own significant monthly ad budgets and operate in a highly data-informed setup where creative testing, optimization speed, and automation are critical to success. The role combines hands-on campaign execution with strategic input on scaling frameworks and channel evolution. You will work in a remote-first, international team spanning multiple time zones and cultures. The environment is fast-paced, experimentation-heavy, and oriented toward measurable business impact and sustainable growth.

You will be responsible for owning, scaling, and optimizing TikTok user acquisition campaigns for core dating products, with a strong focus on performance efficiency and scalable growth systems.

• Own and manage TikTok UA campaigns across web funnels, primarily targeting USA and Tier-1 geographies.
• Plan, launch, optimize, and scale paid acquisition campaigns with significant monthly budgets and performance KPIs (CPA, ROAS, LTV).
• Build and maintain robust account structures, tracking systems, domains, whitelists, and payment workflows to ensure operational stability.
• Run continuous creative testing cycles including hypothesis generation, iteration, performance analysis, and scaling of winning concepts.
• Improve automation processes using scripts, rules, and third-party tools to enhance scalability and reduce manual workload.
• Collaborate on performance insights and document best practices to strengthen channel consistency and knowledge sharing.
• Contribute to cross-functional discussions around growth strategy, funnel performance, and creative direction.

Requirements:

You should bring strong hands-on expertise in paid social acquisition, particularly on TikTok, with a proven ability to scale performance-driven campaigns in competitive Tier-1 markets.

• Proven experience managing TikTok user acquisition campaigns for web or B2C products, ideally with exposure to US and Tier-1 audiences.
• Demonstrated ownership of significant ad budgets (ideally $100K–$200K+ monthly) with strong performance marketing mindset (CPA, ROAS, LTV optimization).
• Strong understanding of Facebook Ads ecosystem principles (structure, scaling, bidding, attribution, troubleshooting) as transferable performance expertise.
• Experience running structured creative testing frameworks and iterating based on performance insights.
• Familiarity with automation tools, scripting, or workflow optimization; exposure to AI-driven creative or optimization processes is a plus.
• Strong analytical mindset with the ability to interpret campaign data and make fast, informed optimization decisions.
• Comfortable working in a highly execution-focused role with a mix of hands-on campaign management and strategic input.
• Strong communication skills for remote, asynchronous collaboration across global teams.

Benefits:

• Fully remote work opportunity
• Competitive compensation communicated during the hiring process
• 28 calendar days of paid vacation annually
• 7 additional wellness days for personal rest and recovery
• Up to $5,000 referral bonuses for successful candidate recommendations
• 50% reimbursement for professional training, courses, and international conferences
• Corporate discounts for English language learning
• Health benefits or up to $1,000 annual reimbursement for medical expenses or insurance
• Home office or co-working support (equipment provided or reimbursement up to $1,000 every 3 years)
• Internal rewards system with redeemable perks, merchandise, and team experiences