Senior Web Product Manager, Conversion Rate Optimization

At Motive, the growth marketing team is responsible for maximizing growth and new customer acquisition across all that we do. The responsibilities of the team span the entire customer journey - from the first touchpoint to upsell and retention. We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment. A key part of our growth team is our web experience group. This team is dedicated to maximizing brand and demand on one of our most important digital channels: our website. 

As a Senior Web Product Manager, you’ll play a key role in building the vision and experimentation roadmap for our web marketing program. You’ll drive the voice of customer research and partner with cross functional teams to develop a data-backed approach to improving the overall user journey and customer experience with a lens on driving impactful business results. 

This role is remote and based in the US.

• Lead the web strategy, including the development of landing page experiences, conversion rate optimization (CRO), testing and experimentation, and UX enhancements that drive acquisition, conversion, and retention.
• Develop the CRO roadmap and build up processes and best practices to maintain a high performing program.
• Analyze and monitor website performance and user behavior to generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the customer experience.
• Conduct user research to ensure the voice of the customer is a key part of the CRO program.
• Effective collaboration with Marketing, Engineering, Creative, and Product teams to bring testing and web strategies to life.

• 5+ years of website management, strategy and CRO experience
• 3+ years of B2B web experience preferred
• Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS, A/B testing tools, site analytics and other business intelligence tools.
• Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale.
• Demonstrated understanding of SEO fundamentals
• Creative thinker with a keen eye for quality content, a sharp ear for quality communication, and an inquiring mind that is motivated by new approaches.
• Excellent project management and problem-solving skills with the ability to manage multiple projects simultaneously from strategy to execution.
• An owner mentality: You take pride in your work and view what you do as a part-owner and builder of the growth we are working towards.