SEO Analyst

Overview

QuoteWizard, a LendingTree company, is seeking an Analyst to join our SEO/Content Marketing team. We focus on promoting the visibility of and traffic to our site through a multidisciplinary team of analysts, writers, and PR specialists.

The role focuses on the development and execution of an SEO strategy. The analyst will lead the ideation and production of informational articles, tools, and research guides to help thousands of consumers looking to learn about or purchase insurance products. Our goal is that Analysts will acquire a broad skill set with an understanding of how to develop a competitive consumer focused product. Analysts will grow proficiency and participate in article writing, consumer research, data collection, as well as gain expertise in the key metrics used to measure and improve the performance of their assigned verticals.

This is a great opportunity to learn about digital and consumer marketing in financial industries, develop analytical skills, and partake in a successful and entrepreneurial environment.

Responsibilities

• Write and periodically revise in-depth guides and reviews of insurance products
• Track and report on performance metrics for editorial content
• Analyze informational guides and reviews of financial products and provide recommendations on ways to better meet user intent and expectations
• Assist in data collection and basic analysis for development of tools and calculators on our website
• Pitch and prioritize ideas for new content, guides and tools based on research into consumer needs and general trends
• Propose hypotheses and lead tests to improve traffic, engagement, and conversions
• Follow relevant news and conduct research into assigned topics to develop expertise
• Track relevant industry and direct competitors’ activity
• Review and update in-house data resources for quality assurance purposes
• Learn about and apply current SEO standards

Qualifications

• BA/BS with previous research experience 
• 1-2 years relevant SEO/Digital Marketing experience 
• Demonstrated history of being a self-starter with a strong work ethic and constant drive for improvement
• Attention to detail
• Excellent written and verbal communication skills
• Ability and eagerness to interpret data
• Collaborative team player with ability to work independently and manage multiple projects/tasks
• Comfortable working with Microsoft’s Excel (i.e. vlookup, pivot tables, graphs)
• Comfortable with basic HTML

Preferences

• Background in the insurance industry
• Background on digital marketing
• Working knowledge of SEO best practices and tools including Google Analytics, Google Search Console, Microsoft Power BI, and SEMrush

COMPANY

LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders, so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders, so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

What else you should know: 

• We’re a publicly-traded company (TREE).
• We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
• We’ve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.  

CULTURE

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”). 

Come work with us!

Compensation: $70,000-$85,000 DOE

Incentive Compensation: Eligible for annual performance bonus

Benefits: Medical, dental, vision insurance and 401(k) matching

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status