SEO Marketing Manager

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we're building the team to help push our shopping cart forward. If you're ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There's no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work-whether it's from home, an office, or your favorite coffee shop-while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

As the SEO Manager, you will be pivotal in enhancing Instacart's digital presence and user engagement. Your expertise in SEO and content strategy will drive traffic growth, support new initiatives, and solidify our position in the online marketplace.

About The Role

In this role, you will lead the creation and optimization of content across Instacart's digital platforms. By implementing effective SEO strategies, your work will directly influence our site's visibility and user engagement. Expect to collaborate with various teams and external vendors, ensuring that all SEO practices align with our business goals and brand voice.

About the Team

You will be part of a dynamic marketing team that thrives on innovation and collaboration. Working closely with SEO content managers, social media teams, and internal stakeholders, you will guide the development and execution of content that resonates with our audiences and adheres to SEO best practices.

About the Job

• Content Optimization: Develop and refine SEO strategies for content creation, enhancing visibility and engagement.
• Cross-functional Collaboration: Work alongside Marketing, Product, Engineering, and Data Science teams to prioritize SEO in company projects.
• Link Building Strategy: Oversee and execute link-building initiatives, including managing external vendors and partnerships.
• Editorial Calendar Management: Collaborate on content schedules, ensuring timely publication and alignment with SEO goals.
• Analytics and Reporting: Monitor, analyze, and report on the effectiveness of SEO efforts, utilizing tools like Ahrefs, SEMRush, and Moz.

About You

Minimum Qualifications

• Bachelor's degree or equivalent experience.
• At least 1 year of experience in SEO or 4+ years in Marketing, Online Marketing, Public Relations, etc.
• Strong project management and organizational skills.
• Proficiency in using SEO tools (Ahrefs, SEMRush, Moz).
• Exceptional communication and relationship-building skills.
• A problem solver able to work autonomously.

Preferred Qualifications

• Established network of industry contacts for link-building efforts.
• Experience moderating and engaging with online communities.
• Creative and strategic thinking abilities.

#LI-Remote

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ

$135,000-$150,000 USD

WA

$130,000-$144,000 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

$124,000-$138,000 USD

All other states

$113,000-$125,000 USD