SEO Specialist II (Dealer.com)

• Creates reports to review website performance on- and off-site optimizations and work completed and proactive ongoing organic/generative optimization strategy. Collaborate with internal stakeholders on additional strategies to help the client achieve their goals and generally act as consultant for the client's online search/generative engine presence.

• Improve Local SEO presence for our clients by implementing proven local SEO tactics and executing Google Posts. Report on Local SEO KPIs such as local visibility and Google Business Page views and interactions.

• Provides support on monthly marketing calls with clients as needed; this could include support with technical expertise and/or reinforcing the value of Dealer.com's SEO programs and saving potential cancellations.

• Completes search/generative engine related requests like market and competitive research webpage optimization Google My Business optimization and analysis of analytics as needed on demand.

• Collaborate with internal stakeholders (Dealer Marketing Managers Copywriters Performance Managers Campaign Coordinators Social Coordinators) on digital marketing strategies to support the client.

• Improve client site performance and KPIs by utilizing white hat search/generative engine optimization tactics. Implement determined strategic content strategy based on site performance dealer needs and a cohesive marketing strategy led by our Dealer Marketing Managers; appropriately optimize custom pages and content added to the site.

• Utilizing various analytics platforms analyze and evaluate website performance including but not limited to organic/LLM visits visitors form submissions conversion rate bounce rate and visibility (keyword/prompt ranking data) to determine level of client performance and identify areas of opportunities.

• Consolidates and synthesizes customer data and organic/generative website performance and presents information in client-facing reports that articulates the value of the Premium SEO/GEO program. Reports include key performance metrics impact of previous SEO/GEO strategies site challenges and solutions opportunities content strategy and work completed with context.

• Utilize 3rd party tools like Copyscape Majestic SEO SEM Rush Google Search Console Google Trends SEOGets Local Falcon DBA Platform and Moz Pro to assist with identifying potential site opportunities.

• Troubleshoot negative trends in key performance indicators and search/generative engine visibility. With assistance determine cause of trend and take corrective action.

• Continually increase SEO/GEO knowledge by attending team knowledge share sessions office hours and other continuing education opportunities organized. Proactively identify and address implications of algorithm changes to search results pages and AI changes to clients as needed.

• Provides advice mentoring and training for newer SEO team members.

• All other duties as assigned.

• Customer Focus

• Drive for Results

• Functional/Technical Skills

• Time Management

• Presentation Skills

• High School Diploma/GED and 3 years' experience in a related field.
• OR the right candidate could also have a different combination such as any level degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience.
• OR 5 years' experience in a related field
• Understanding of how search algorithms work
• Knowledge of search engine optimization tactics
• Strong customer service and client relationship skills required
• Ability to manage competing priorities
• Working knowledge of Google Analytics Google Search Console and other industry tools
• Excellent written and verbal communication skills
• Self-directed driven and enthusiastic
• Basic knowledge of HTML
• Basic knowledge of Microsoft Office

• Automotive experience broad knowledge of digital marketing strategy

• Additional certifications (Google Analytics Adwords Hubspot etc.)

What We Do

For well over a century Cox Enterprises has been shaping the future with daring ideas and values-driven thinking. Since our founding in 1898 our relentless spirit of innovation has driven us to disrupt industries and enhance the quality of life in the communities we serve. Through our major divisions — Cox Communications Cox Automotive and Cox Farms — our people have countless opportunities to grow and make an impact in the communications and automotive industries as well as in new ventures in agriculture cleantech digital media and more. As a privately-held family-owned business we know that people are our most valuable asset. We offer a supportive and inclusive environment with flexible career growth amazing benefits and work-life balance at the forefront. Our mission our ways of working and our commitment to people are what make our workplace culture remarkably flexible and resilient. Join us to build a better future and make your mark.

Why Work With Us

At our core Cox is a technology company that values human relationships. We know people feel most empowered when their work has meaning when they feel respected and have opportunities to grow. “Career satisfaction” is not enough at Cox — we’re here to help you find balance live well and achieve your career goals even as they change over time.

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