SEO Strategist - Webteam

SEO Strategist – Web Team 

G-P’s automated, AI-driven global employment platform, designed by our technical teams and powered by our worldwide HR experts, enables our customers to hire, onboard, and manage the best talent they can find, anywhere in the world. 

As the leader in the Employer of Record industry, we simplify global business by allowing companies to grow to new countries and test new markets compliantly, without the hassle of setting up branch offices or subsidiaries. 

With diverse teams all around the world, our people are the heartbeat of the company and the reason why G-P is a fun and inclusive place to work. We encourage and support personal growth and career development, trust our team members with the autonomy to do their best work, and believe in recognition for a job well done. 

Did we mention you can experience all of this while working remotely? As a remote-first employer, we value your experience and skills more than where you are located. Join our collaborative work environment where you can make a real impact and love the work you’re doing! 

About the Position 

At G-P we are in high-growth mode – we have doubled in size last year and plan to continue this pace for the next five years. Given our aggressive charter, we’re looking for a highly motivated and detail-oriented SEO Strategist who thrives in a fast-paced environment. As SEO Strategist, you’ll work closely with the Sr. Manager for Web Strategy on analyzing & creating SEO strategies, prioritize the vitality of a mobile optimized website, link building and keyword strategy to increase rankings on all major search networks; for our multi-regional marketing team. 

What You’ll Do 

• Develop and execute successful SEO strategies; based on elaborate keyword research, competitor review, and content gap analysis
• Performing keyword research in sync with the client’s business goals to optimize the prevailing content and discover new opportunities
• Perform in-depth SEO audits for various websites and provide scalable optimization recommendations
• Optimize copy and landing pages for search engine marketing
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Provide performance insights to increase visibility within search engines
• Manage SEO Agency efforts and recommend tools & technology to expand our best practices and domain authority
• Provide quarterly measurement on SEO performance
• Collaborate/Partner with technical SEO Specialist to optimize site performance

What We’re Looking For 

• 3+ years of experience in creating and implementing SEO Strategy
• Expert-level proficiency with analytical tools and software - Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, SEMRush, etc
• Experience with CMS such as WordPress
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, Lighthouse)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field
• Experience with Keyword reporting platforms (e.g., SEMrush, Google Keyword Planner)
• Experience with large-scale content optimization (roadmaps, keyword performance)
• In-depth knowledge of the use Google Search Console 

Even better if… 

• Good communication, sharing knowledge and interpersonal skills
• A collaborative nature and able to pull multiple teams together to deliver one goal
• Ability to prioritize and manage several milestones and projects efficiently
• Good communication, sharing knowledge and interpersonal skills