Social Content Creator

WHAT WE NEED FROM EVERYONE:

Live our values & do the brave thing.

Our Values: Good Enough is Not Enough. Grab an Oar. Be More Human. Play Like a Pirate.

Doing the brave thing is about courage. It’s about never being a spectator. Speaking up with clarity and conviction and kindness. Not hedging our points-of-view with clients or each other. Saying what we think when it’s in the best interest of the idea or the people, even if it’s uncomfortable. Being willing to take smart risks. Making tough decisions without agonizing. And, being transparent and vulnerable in search of the best. This is the expectation for all of us. In turn, we commit to perpetuating a culture where bravery is rewarded and support is always within reach.

WHAT WE NEED FROM YOU:

As a Content Creator you will create original and highly engaging social content on an everyday basis for our client brands. You will be responsible for trend spotting, ideation, creative development, and execution of social content. The ideal candidate knows how to create content within the rules and etiquette of social platforms including (but not limited to): TikTok and Instagram. 

Here’s what the responsibilities look like:

• Managing the day-to-day planning of new content independently with guidance from creative directors
• Creating 6-10 pieces of original content for our client brands in a week 
• Creating content that is on-brand, on-strategy, leverages current platform trends and is true to a brands style, voice and aesthetics 
• Working in collaboration with community managers to engage with the community and provide insights on content performance 
• Being proactive and quick to take initiative -- can observe a trend and quickly assess if the brand should take part 
• Finding creative ways to test new content and editing and filming techniques
• Actively attending team and clients meetings, presenting your work and ideas 
• Being available to commute for shoots a minimum of 2 times per week
• Ability to be on and speak to the camera in content

WHAT YOU WILL BE DOING:

• Plan, concept, shoot, edit and appear in content for TikTok, including trend research and music selection, in collaboration with the community manager. 
• Own ongoing social content creation, including spotting suitable reactive moments for the brands in collaboration with community 
• Keep up with the latest social media trends such as news, memes, formats, tracks, etc. and find relevant  ways for the brand to participate in or leverage them through content 

QUALIFICATIONS:

• Deep knowledge of social landscape and passion for creating content for consumer brands 
• Knowledgeable and up-to-date in different social media trends and best practices
• Skilled in editing, shooting and writing for social content purposes
• Proven ability to create engaging short form content for TikTok and Instagram 
• 2+ years experience working in social media, content creation or similar, with proven examples of successful work. Preferably experience working with kids and toys. 
• Able to speak to and report on the performance of channels like (but limited to): TikTok, Instagram and Twitter 
• Strong organizational skills to manage multiple content projects and deadlines.
• Passionate about kids and child development.

This job requires you to have the COVID-19 vaccine.  If you have a medical or religious reason for not receiving the COVID vaccine, the agency will engage in a discussion with you about whether there is a viable accommodation that can be provided.