Social Content Creator - Contractor

Who You Are:

We’re looking for a specialist Social Content Creator Independent Contractor. This assignment engages a Social Content Creator to develop standalone campaign-based social content deliverables. The contractor will independently concept produce and deliver social-first video assets that align with Munchkin’s brand guidelines. You’ll have the opportunity to bring Munchkin’s brand to life through compelling platform-native content. This Social Content Creator will turn ideas into finished content from concept through capture and edit. You’ll create work that feels native to social connects with modern parents and drives engagement across channels. 

What You Will Do|Deliverables:

• Concept shoot and edit social-first content using primarily iPhone and lightweight setups  
• Create platform-native videos for TikTok Instagram Reels and emerging channels  
• Produce a mix of product lifestyle parenting and cultural content that feels real and relatable  
• Collaborate with brand social and growth teams to align on campaigns and content priorities  
• Appear on camera or direct talent/creators when needed  
• Iterate quickly based project deliverables and platform trends  
• Stay on top of trends formats and conversations within parenting and social culture  
• Deliverables should be consistent with brand voice while keeping content fresh and native to each platform  
• There is no responsibility for ongoing social media management channel operations or community engagement which remain internal functions

What You’ll Bring:

• Proven experience creating short-form social content ideally for consumer or parenting brands  
• Strong instincts for hooks storytelling pacing and what makes content convert  
• Ability to shoot high-quality engaging content in real-world environments  
• Deep familiarity with TikTok Instagram Reels and short-form platform behavior  
• Comfortable both behind and in front of the camera  
• Proficiency with editing tools like CapCut Edits or similar  
• Highly organized and able to manage multiple content streams at once  
• A test-and-learn mindset with a bias toward action and iteration
• Remote based in Los Angeles area preferred 
• Occasional in-person shoots or Van Nuys office meetings

Please include a link to your portfolio to showcase your work.

Project-based workload of ~ 25 hours/week

Hourly Rate:       $35-$45/hour DOE 

What We Do

WHY Brands Inc. a parent company of Munchkin and Curio Home Goods focuses on creating incubating and growing the next generation of consumer lifestyle brands. Founded in 1990 Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children mothers and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target Walmart and Amazon and has global distribution in over 50 countries. Curio a premium brand of curated collections of home goods launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 350+ patents under our belt we continue to create solutions that leave our customers asking "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine innovation is the core of our company DNA and has been driving our designs for 30 years! We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program work to create a sustainable future and in partnership with the International Fund for Animal Welfare have committed to animal conservation. Not only were we honored by LA Business Journal as The Most Sustainable Company of 2022 we were also humbled to be honored on the 2023 Fast Company’s annual “Brands That Matter” list. We put our heart into everything we do from innovating new products to our packaging & brand design. We are honored to have our work recognized with over 250 international product and brand design awards.

Why Work With Us

We pour our hearts into simplifying life with big ideas for little (and big) hands. Munchkin believes we must consciously contribute to causes that protect our future. Becoming the most loved baby lifestyle brand in the world is indeed a lofty company mission and we take it seriously. Read our 2024 Sustainability Report for more!

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