Job Description
Responsibilities:
- Strategic lead for holistic content for brand channels, including but not limited to: managing process, defining objectives, elevating creative, managing marketing/content calendars.
- Work with Social Manager to proactively elevate community insights and opportunities.
- Collaborate with creative, strategy, and brand leadership teams to create strategic social media content that breaks through to engage with key audiences.
- Serve as the subject matter expert and go-to resource for content questions for internal and client teams, proactively bringing innovative social strategies and ideas.
- Educate and excite clients and internal teams on the value of FUEL capabilities, and emerging digital content opportunities.
- Contribute to content brief development and manage content kick off workshops.
- Supervise influencer and partnership strategies.
- Lead and assist in creative brainstorming sessions.
- Lead execution of live events and activations.
- Develop strong, trusted relationships with clients, media partners, vendors, channel reps and internal teams.
- Collaborate with client partner agencies in the development and execution of content deliverables and activations.
- Supervise client meeting presentation content.
- Oversight and approval of paid and organic social posts, ensuring error-free, quality assurance of all published content, meeting client expectations, delivering on business objectives, and executed accurately and according to channel specifications.
- Write POVs and thought leadership pieces for internal and external audiences.
- Provide guidance to junior team members to ensure client deliverables and deadlines are flawlessly executed while coaching and providing constructive feedback.
- Support new business initiatives.
- This position will require work on some weekends / evenings / holidays
Qualifications:
- 5+ years of relevant social media experience
- 1-2 years of management experience
- Experience working with QSR brands a major plus
- Excellent communication skills, both written and oral
- Experience quickly generating client-facing presentations
- Exceptional ability to multi-task, prioritize and be adaptable to change
- Thorough understanding of all social media platforms (Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube, TikTok), their technical requirements and best practices
- Experience with social analytics/publishing tools a plus (Netbase, Helixa, Sprinklr, RivalIQ)
- As part of our pre-employment process, all offers of employment (including temporary and contractors) are contingent upon candidates providing proof of vaccination against Covid-19. Individuals seeking accommodation due to a disability/medical reason or sincerely held religious beliefs/practices that prevent vaccination against Covid-19 may request an exemption and participate in our interactive review process.
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.
Date Posted
09/20/2022
Views
6
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