Sr Director - Brand Marketing Media

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OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.

At Columbia, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: "It's perfect. Now make it better." As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.

ABOUT THE POSITION

The Columbia Brand Media team is focused on delivering the right content to the right consumer at the right time. To achieve this, we partner with the Brand Creative teams to deliver bespoke creative through the right channels to the right consumer.

This work extends to cross functional collaboration and innovation with Brand Strategy, Brand Creative, and Brand Experience teams to acquire consumers across the key categories in which we operate (snow, hike, fish, lifestyle).

As the Sr Director Brand Marketing Media, you will be responsible for bringing new consumers into the Columbia universe through your expert knowledge of the modern media landscape, inclusive of communications and influencer marketing.

You'll look across the media landscape to drive consumers from awareness to consideration/affinity to conversion. By integrating all paid and earned elements of media (all forms of paid, comms, owned social, influencers, ambassador and partnership amplification), you'll optimize and innovate our Go To Consumer plans. You will oversee channel leaders and experts within this team to input into the creative process, enabling us to drive the right content in the right channel, for the right people, at the right time.

HOW YOU'LL MAKE A DIFFERENCE

• You will work alongside the CMO and Marketing leadership team to provide media leadership and direction that help solve brand and business problems.
• Shape the strategic media vision for the company - as well campaign implementation across all media platforms, optimizing and innovating how we go to consumer
• Develop and coordinate multimedia campaigns that support and extend our brand stories across the consumer journey
• Drive functional expertise in earned and paid channels.
• Work closely with creative to deliver a LT strategy for our owned social channels.
• Deliver seasonal learnings plans and post campaign analytics
• Builds long term relationships with media partners that can authentically elevate our brand in certain consumer segments/activities. Manage media, comms and influencers agencies and vendors needed to support strategies
• Evaluate key business challenges. Develop and provide authoritative advice related to new solutions; directs solution execution. Guided by functional strategy and business objectives, elevate the results for the brand
• Manage media, communication and influencer agencies.

YOU ARE

• Consumer focused
• A believer that the outdoors has the power to improve the world
• A natural problem solver, developing independent creative solutions based on the evaluation of multiple options
• A proven leader, skilled at coaching and inspiring individuals and teams at all levels of the organization from the floor to c-suite
• A sound decision-maker with proven ability to influence direction and alignment at the executive level
• Consumer insights (quant and qual) centric with an analytical mind and curious/entrepreneurial mentality
• Comfortable operating autonomously, managing a group of professional employees directly and multiple leaders cross functionally
• Capable of working effectively under pressure

YOU HAVE

• Bachelor's or Master's degree, or applicable certification or equivalent experience in marketing, business, media, communications
• 15+ years of marketing and/or brand management experience required at the regional and global level with an emphasis on brand strategy and category offense
• 10+ years in progressively senior leadership roles management including managing through directors.
• Proven matrix management experience; able to influence and lead effectively across brand, innovation, creative, media, brand experience, and geographies
• Global Media leadership experience in a medium to large brand driven organization, integrating full funnel media, comms, and influencers (paid & earned focus)
• Strong knowledge and experience working alongside the Communications/PR function
• Highly skilled in managing media, talent and influencer agencies.
• Effective budget management, with a keen eye for brand equity building and ROAS optimization

To learn more about our hiring process during COVID-19, click here .

#LI-SR1

Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we've been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who's found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

At Columbia Sportswear Company (CSC), we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, military and veteran status, and any other characteristic protected by applicable law. CSC believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. All employment is decided on the basis of qualifications, merit, and business need.