Job Description
Team: Marketing
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Sr. Director of Marketing in United States.
This senior leadership role is responsible for shaping and executing global downstream marketing strategy within a highly regulated medtech environment focused on respiratory care solutions. The position plays a pivotal role in driving demand, adoption, and brand leadership across consumer, healthcare professional, and distribution channels. It requires a strong balance of strategic vision and hands-on execution, with accountability for translating clinical and product value into compelling global campaigns. The role leads cross-functional collaboration with sales, product, medical affairs, and regional teams to ensure consistent and compliant messaging across markets. It also involves building and developing a high-performing marketing organization while scaling global commercial impact. This is a highly visible leadership position with direct influence on patient outcomes, commercial growth, and international brand expansion.
Accountabilities
- Lead global downstream marketing strategy across consumer, HCP, and B2B channels, ensuring alignment with brand, clinical positioning, and growth objectives
- Translate upstream product strategy into compelling messaging, integrated campaigns, and commercial tools in collaboration with product marketing teams
- Drive go-to-market planning for product launches, lifecycle initiatives, and international market expansion efforts
- Oversee consumer marketing programs including DTC campaigns, digital marketing, patient education, and brand storytelling initiatives
- Lead HCP-focused marketing across pulmonology, sleep medicine, homecare, and healthcare provider networks, including congress support and clinical education
- Partner with sales, market access, and regional teams to ensure aligned global execution and commercial effectiveness
- Develop scalable sales enablement tools, training materials, and playbooks for global field teams and distribution partners
- Build, mentor, and lead a downstream marketing organization of 10+ professionals, fostering a high-performance and growth-oriented culture
- Define KPIs, dashboards, and performance frameworks to measure ROI, campaign effectiveness, and business impact
- Ensure all marketing initiatives meet global regulatory, legal, and compliance standards
- 12+ years of progressive marketing experience within medtech, medical device, or regulated healthcare industries
- Proven success leading both consumer (DTC) and HCP marketing strategies in complex healthcare ecosystems
- Strong leadership experience managing and developing marketing teams of 10+ professionals, including managers
- Experience operating in global or multi-regional commercial environments
- Deep understanding of regulated marketing processes, including medical/legal review and compliance requirements
- Strong strategic thinking with ability to operate across executive strategy and hands-on execution
- Experience driving product launches, integrated campaigns, and lifecycle marketing initiatives
- Strong digital and omnichannel marketing expertise, including performance marketing and CRM strategies
- Excellent communication, storytelling, and stakeholder management skills
- Ability to collaborate effectively across sales, product, medical affairs, and regional leadership teams
- Experience in respiratory care, durable medical equipment, or chronic care markets is highly valued
- Competitive base salary range: $192,000 – $240,000 USD annually
- Eligibility for annual performance-based bonus program
- Comprehensive health, dental, and vision insurance coverage
- 401(k) retirement plan with employer contribution and matching
- Generous paid time off, including vacation, sick leave, and paid volunteer time
- Employee wellbeing programs supporting work-life balance and personal development
- Opportunity to lead global marketing strategy in a mission-driven healthcare organization
- Exposure to international markets and high-impact commercial initiatives
- Inclusive, performance-oriented culture focused on innovation and patient outcomes
Requirements
Benefits
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Date Posted
05/15/2026
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