Sr Integrated Media Planner

• Partnering with research and strategy team members to develop and present integrated media recommendations 

• Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions 

• Mastering an understanding of how digital channels work together to drive different business outcomes 

• Mentoring and train junior planning team members 

• Bringing new ideas to clients through the latest digital innovation research and vertical expertise 

• Using syndicated research to build rationale for recommended media strategies 

• Collaborating with our analytics team to ensure media strategies are aligned to business objectives and measures of success 

• Negotiating with vendors to secure the best inventory and pricing available for our clients 

• Cultivating strong internal relationships with ad operations campaign analytics and search and social media planners. 

• Operating with a solutions-oriented approach and a high degree of client servicing 

• Ensuring high levels of campaign performance client satisfaction and retention while working alongside the VP and Director of Integrated Client Solutions and Client Development team members 

• Remaining on-top of advertising trends and provide POVs to clients on topics such as the cookie-less future and AI enhancements

• Managing insertion orders (IO's) post-IO media plan revisions and the approval of all publisher IO's for each campaign 

• Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full 

• Assisting Finance in billing executions and discrepancies 

• Completing traffic sheets and assisting with gathering creative assets and instructions as needed 

WHAT YOU BRING TO THE TABLE

4+ years of experience in digital media buying and planning 
• Previous experience in client servicing roles  

• Previous experience mentoring junior team members 

• Strong understanding of programmatic media and real-time bidding 

• Strong proficiency with holistic media planning fundamentals and media planning tools 

• Experience with syndicated research tools 

• Experience working alongside a Demand Side Platform 

• Strategic thinking and proactive detail-oriented client service skills 

• Strong written and verbal communication skills 

• Strong issue resolution and problem-solving capabilities 

• Ability to work well in a cross functional team environment 

• Advanced Excel and PowerPoint skills 

• Commitment to creating inclusive respectful environments where all voices are valued and supported. 

• Thoughtful approach to collaboration design and decision-making that prioritizes equity access and continuous learning. 

BONUS POINTS

• Hands on DSP buying experience 

• Experience working with a 3rd party ad server 

• Experience in digital reporting dashboards such as Datorama 

• Basis Certified 

What We Do

Basis is a leading global provider of automation software designed specifically for enterprise marketers. Our platform Basis is the industry’s only comprehensive digital media solution that seamlessly integrates programmatic site-direct advanced TV search and social media within a single interface. By unifying these functions Basis simplifies complex and disconnected media operations automates repetitive tasks and minimizes manual processes enabling marketing teams to focus on strategy and creativity. Our software is built to consolidate various tools and systems driving productivity while ensuring that advertisers maximize the performance of their multi-channel media investments. With features that streamline workflows and improve efficiency Basis delivers a powerful solution for optimizing campaign outcomes across multiple channels. Headquartered in Chicago Basis is recognized not only for our innovative technology but also for our dedication to creating an outstanding workplace culture. Our commitment to our people and our customers underpins everything we do as we continue to push the boundaries of what's possible in digital marketing automation.

Why Work With Us

Our mission is to make the ad industry better for everyone. We invest in our culture and support our employees – from development opportunities to competitive health and wellness programs. If you’re looking for a community that values your whole self celebrates your wins and has your back in challenging times – come change the industry with us.

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