Sr. Manager Business Applications Administration - 11524

What You'll Do:

1. Domain & Strategic Ownership

End-to-End Lifecycle Management: Own the full L2O process including lead capture enrichment automated routing qualification and opportunity stage management.

Architectural Evolution: Partner with business leaders and architects to define the target state architecture ensuring the system evolves ahead of business growth.

Tech Stack Governance: Act as the gatekeeper against "tool sprawl" and technical debt by maximizing existing platform capabilities before adding new vendors.

2. Team Leadership & People Management (Developers & BSAs)

Direct Management: Lead mentor and develop a dedicated pod of Salesforce Developers and Business Systems Analysts.

Resource & Capacity Planning: Allocate work efficiently across your team balancing complex architectural builds with daily operational support and minimizing burnout.

Technical & Functional Coaching: Elevate the team's capabilities. Guide developers on Apex/LWC best practices and scalable architecture; coach BSAs on translating complex stakeholder asks into airtight precise user stories and technical requirements.

Performance & Growth: Conduct regular 1:1s manage performance reviews and build clear career progression paths for your direct reports.

3. Hands-On Salesforce Technical Delivery

Salesforce Engineering: Lead the design and configuration of Sales Cloud (Leads Campaigns Opportunities Accounts Contacts) alongside your development team.

Automation: Build and maintain complex Flows lead assignment rules queues and workflows.

Data Integrity: Oversee Master Data Management (MDM) within the L2O domain to ensure clean deduplicated and enriched data.

4. Ecosystem & Integration Management

Marketing-to-Sales Alignment: Own the integration with Marketing Automation Platforms (Marketo) and manage conversion logic.

Boundary System Oversight: Manage specialized tools including LeanData (routing) ZoomInfo/D&B (enrichment) Clari (Forecasting) Snowflake/Tableau (analytics layers) and several others in the GTM tech Stack.

Vendor Accountability: Ensure all third-party tools are delivering measurable ROI and are integrated with high technical standards.

5. Operational Excellence & Delivery

Service Ownership: Manage the L2O portfolio as a "service." Run bi-weekly reviews to report on system health and project transparency.

Backlog & Prioritization: Transform vague stakeholder needs into concise technical requirements. Manage the delivery roadmap for your team balancing long-term transformation with urgent operational fixes.

Performance Metrics: Define and track key KPIs:

Quality: Defect leakage and incident trends.

Velocity: Sprint predictability and throughput for your dev/BSA pod.

Efficiency: SLA adherence for lead routing and system uptime.

6. AI Driven Delivery & Productivity

Lead adoption of AI tools across the pod for team productivity and driving business outcomes.

Define & Implement AI-assisted Workflows (Intake development acceleration QA automation Support resolution).

Measure and improve team productivity using AI. This is a mandate not a side project. You are expected to rethink how work gets done.

What You Will Bring to Coupa:

Deep Functional Expertise: 8–12+ years in GTM systems with a focus on the Lead-to-Opportunity lifecycle.
People Management: 3+ years of experience directly managing mentoring and scaling technical teams (specifically Developers BSAs or System Admins) in an agile environment.
Salesforce Mastery: Advanced hands-on experience with Salesforce Sales Cloud; familiarity with ETM (Enterprise Territory Management) is a plus.
The L2O Tech Stack: Proficiency with LeanData Marketo/6sense ZoomInfo and Outreach/Clari.
Data Fluency: Strong understanding of lead routing logic territory modeling and analytics tools (Snowflake Tableau).
Leadership: Proven ability to lead without authority manage third-party vendors push back on stakeholders to protect system health and cultivate a culture of engineering excellence within your team.

What We Do

Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms Coupa gives organizations the visibility and control they need to make better financial choices reduce waste and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people partners and the planet.

Why Work With Us

At Coupa we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.

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