The Senior Manager Marketing Analytics will lead AI-driven marketing analytics develop performance metrics and collaborate across teams to enhance data-driven decision-making.

About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 4100 associates the company's products are sold at key retailers online and offline and through distributors around the world.
AI at SharkNinja
At SharkNinja we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly adopt new tools and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet you'll fit right in.
We're seeking a Senior Manager Marketing Analytics to help define and lead how the SharkNinja Marketing team harnesses AI to power smarter decisions globally. This is a high-impact evolving role at the intersection of data technology and marketing strategy - and the right candidate will help shape what it becomes.
The ideal candidate brings a strong foundation in data and analytics engineering a genuine curiosity about applied AI and the ability to translate emerging capabilities into practical tools that help marketing teams move faster and make better decisions.
Responsibilities

• Launch performance intelligence: Develop the frameworks metrics and AI-powered models that enable SharkNinja to systematically evaluate go-to-market success - identifying the drivers of launch performance across markets and product lines.
• Content effectiveness: Build the measurement infrastructure to assess social content effectiveness surface performance patterns and connect content signals to broader marketing and commercial outcomes.
• Upstream market intelligence: Leverage AI to synthesize competitive consumer and category signals that inform upstream positioning decisions and give SharkNinja a forward-looking view of the market.
• Data infrastructure & AI enablement: Design and maintain the data pipelines and AI tooling that underpin launch intelligence content effectiveness and upstream market analysis - ensuring quality scalability and alignment with the broader global marketing strategy.
• Cross-functional partnership: Collaborate with Marketing Analytics IT and Commercial Data teams to align priorities and translate analytical outputs into decisions that move the business forward.

Requirements

• Education: Bachelor's in Data Science Analytics Computer Science or related field. Master's preferred.
• Experience: 8-10 years in analytics or data science with demonstrated experience applying AI or ML in a commercial context. CPG retail or consumer technology background preferred.
• Applied AI: Practical experience deploying AI and machine learning solutions that generate measurable business impact not just theoretical knowledge.
• Modern data stack: Proficiency in tools such as Snowflake dbt and Fivetran with strong knowledge of ETL/ELT processes and visualization platforms.
• Commercial acumen: Ability to connect data and AI outputs to marketing and business outcomes with enough fluency across media social and go-to-market to ask the right questions.
• Communication & influence: Strong ability to communicate across technical and non-technical audiences and influence senior stakeholders with data-driven recommendations.
• Player-coach mindset: Proven ability to build hands-on while enabling broader team success. Comfortable operating with ambiguity and establishing structure in a fast-moving matrixed environment.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market skills education experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position subject to applicable eligibility requirements: medical insurance dental insurance vision insurance flexible spending accounts health savings accounts (HSA) with company contribution 401(k) retirement plan with matching employee stock purchase program life insurance AD&D short-term disability insurance long-term disability insurance generous paid time off company holidays parental leave identity theft protection pet insurance pre-paid legal insurance back-up child and eldercare days product discounts referral bonus program and more.
Pay Range
$153000-$187000 USD
Our Culture
At SharkNinja we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane you'll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join you're not just part of a company-you're part of an outrageously extraordinary community. Together we won't just launch products-we'll disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at [email protected]