Sr. Manager Performance Marketing

At Opendoor we're reimagining how people move by making it simple to buy and sell homes reducing friction so customers can move on their timeline with confidence. We help sellers choose the path that fits their needs from a competitive cash offer to listing with support so they can move forward faster with less hassle.

We're a mission-driven company where ownership matters. Homeownership is about families and communities putting down roots that tie us together and make our world better. Because it matters we ship every single week to tilt the world in favor of owners.

This will be hard and that's the point. Working at Opendoor isn't for everyone; it's for people who want to be the best at what they do and commit to a mission that changes how people sell buy and own homes.

We're hiring a cross-channel Senior Performance Marketing Manager who is equal parts strategist analyst operator and partner manager. You will own end-to-end media planning buying (via agencies contractors and platforms) optimization and measurement across Paid Social Video (TV CTV OLV) Audio Display/Programmatic Direct Mail and other local media. You have experience with traditional channels with deep hands-on expertise in digital media and a bias for using AI and automation to scale output and quality. You are a flexible jack-of-all-trades who can zoom from long-term strategy into in-the-weeds execution to deliver measurable business outcomes. Critically you know how to "build brand through a performance lens" connecting upper-funnel investments to near-term impact and long-term value creation.

You'll collaborate closely with the Sr. Paid Search Manager and the Director of Performance Marketing on blended measurement audience strategy and integrated cross-channel planning.

• Lead cross-channel strategy and plans: define channel roles audience frameworks geo strategy flighting and mix across Paid Social TV/CTV/OLV Audio (streaming and terrestrial) Display/Programmatic Direct Mail and other local media anchored in digital excellence.
• Manage agencies contractors and platform partners: write briefs set KPIs/SLAs negotiate rates push for inventory optimization enforce QA standards and ensure brand safety and suitability.
• Build brand through a performance lens: architect brand investments and creative systems that drive efficient reach quality frequency brand lift and measurable downstream outcomes (site traffic qualified leads acquisition).
• Drive performance and learning velocity: design and run a rigorous test-and-learn roadmap (audiences creative supply formats bidding landing experiences); scale winners sunset underperformers and codify learnings.
• Own budgets and pacing: forecast allocate and dynamically rebalance spend; connect investment to acquisition and brand outcomes; communicate returns trade-offs and risks crisply.
• Elevate measurement: lead incrementality and geo experiments; contribute inputs for MMM; maintain attribution hygiene; partner with Analytics and Data Science on experiment design and decision frameworks.
• Improve creative effectiveness: define specs and messaging frameworks by channel with particular rigor on paid social creative and audience testing; partner with Brand/Creative on concepting iteration and refresh cadence; use AI to accelerate creative production variant generation and the speed of creative testing.
• Apply AI to scale performance and quality: leverage platform AI and custom automation (scripts/API) for creative generation and rotation audience expansion anomaly detection pacing and budget/mix reallocation; pilot and productionize LLM-powered workflows for media planning creative ideation and performance summarization.
• Strengthen data and tooling: champion single source-of-truth dashboards; reduce drift and duplicate tooling; leverage automation/AI to eliminate manual toil in planning reporting and trafficking.
• Communicate and influence: deliver clear reporting insights and recommendations to senior stakeholders; translate data into action and align cross-functional teams on next steps.

• 7+ years in media planning/buying or performance marketing with deep expertise in digital (paid social programmatic CTV/OLV) and strong working knowledge of traditional channels (Linear TV terrestrial radio OOH Direct Mail).
• Proven ability to build brand through a performance lens linking brand media to acquisition and funnel efficiency while protecting quality reach and brand integrity.
• Demonstrated success managing agencies contractors and platform partners negotiating value and holding a high execution bar.
• Hands-on AI/automation experience: platform AI features scripts/API and LLM-assisted workflows for media ops creative and analysis; comfort evaluating and integrating new AI tools responsibly.
• Strong analytical toolkit: experimentation funnel diagnostics incrementality and translating insights into decisions; experience with BI tools and/or SQL is a plus.
• Hands-on familiarity with major platforms and tools: DSPs (e.g. DV360 The Trade Desk) social platforms (e.g. Meta TikTok) CTV partners (e.g. YouTube Roku) ad servers verification/brand safety solutions analytics/attribution (e.g. GA4 MMPs MMM providers lift testing).
• Excellent communication prioritization and stakeholder management; thrives in ambiguity moves with urgency and maintains a high quality bar.
• Ownership mindset with flexibility to switch between strategy and hands-on execution.

• Experience in real estate fintech/proptech or performance-driven consumer brands.
• Agency and client-side experience.
• Depth in MMM/MTA geo experiments and incrementality frameworks; experience shaping a measurement roadmap.
• Comfort bridging brand and performance media; close partnership with creative finance product and data science teams.

1. Efficiency and impact: CAC/CPA CPQL incremental contribution brand lift quality reach/frequency.
2. Operational excellence: pacing accuracy testing velocity and iteration speed creative refresh cadence percent of workflows automated QA/brand safety adherence.
3. Strategic influence: clarity of media strategy improvements to the partner/tooling ecosystem and durable cross-functional alignment.

What We Do

Founded in 2014 Opendoor’s mission is to empower everyone with the freedom to move. We believe the traditional real estate process is broken and confusing. It often comes with unexpected costs the added burden of coordinating multiple third parties and the uncertainty of a transaction falling through. Our goal is simple: build a digital end-to-end customer experience that makes buying and selling a home simple certain and fast. We have assembled a dedicated team with diverse backgrounds and talents across engineering operations design operations mortgage finance legal and more to deliver strong results. More than 85000 customers have selected us as a trusted partner in handling one of their largest financial transactions.

Why Work With Us

We’re on a mission to power life’s progress one move at a time

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