Sr Manager, Vertical Marketing

Work Schedule
Standard (Mon-Fri)

Environmental Conditions
Office

Job Description

Job Description

Thermo Fisher Scientific is seeking a Senior Marketing Manager to improve our online and offline integrated marketing effectiveness to support business and sales goals. The role will develop and lead all aspects of planning and implementation of marketing strategies cross-divisionally and countries to deliver key performance indicators as well as to facilitate data-driven business decisions. You will co-work with the larger organization and work with teams across the organization to ensure a strategic and coordinated marketing approach so as to drive customer engagement and improve brand equity.

Key Responsibilities

• Develop a strategy to cultivate & engage with potential customers. Includes content & CDJ mapping based on the customer journeys & touchpoints ie. offline, online & social.
• Collaborate with business divisions (commercial, cross-function teams) to consolidate workflow to drive ONE Thermo Fisher approach based on sector opportunities.
• Conduct project evaluations and implement central initiatives to ensure long-term business sustainability. These initiatives should involve brand awareness and dedication by adopting a unified Thermo Fisher approach, driven positioning, and addressing other critical focus areas. Support the sales organization in crafting and completing campaigns, events, trade shows, and projects aimed at growing brand visibility and generating qualified leads.
• Lead, plan and implement key corporate and division events in Southeast Asia & Taiwan
• Drive data insights for sales force excellence, adjacent business opportunities, and BU cross-targeting for business growth
• Leads all aspects of agency and vendor relationships and contracts.
• Stay current on emerging industry and marketing trends.

Education

• Bachelor's Degree in a related field.
• MBA or Masters preferred.

Required Qualifications

• 10+ years of marketing experience, with 3+ years of managerial experience
• Strategic, data-driven, sales-aligned and customer-focused with a proven track record to be a great teammate and to collaborate effectively across functions
• Demonstrated strength in building strategic relationship and leading through collaborative influence
• Track record of operational excellence, creativity, and using analytics to get results
• Excellent leadership and communication skills (listening, verbal and written) and the ability to effectively translate data insights and technical information to communicate with internal customers and all levels of management to support decision-making, gain consensus and set expectations
• Experienced in marketing strategy for developing and developing markets in scientific supply industry
• experience to drive SEO/SEM and omnichannel marketing campaigns
• Content architecture knowledge
• experience handling agencies and vendor relationships

Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status