Job Description
Be an Early Applicant
New York NY USA
Hybrid
100K-150K Annually
Senior level
AdTech • Digital Media • Marketing Tech
Empowering all segments of The New TV Ecosystem.
The Role
The Sr. Programmatic Strategist leads strategic discussions to define campaign objectives influences investment decisions and drives measurable outcomes across programmatic media strategies.
Summary Generated by Built In
FreeWheel a Comcast company provides comprehensive ad platforms for publishers advertisers and media buyers. Powered by premium video content robust data and advanced technology we're making it easier for buyers and sellers to transact across all screens data types and sales channels. As a global company we have offices in nine countries and can insert advertisements around the world.
Job Summary
FreeWheel a Comcast company provides comprehensive ad platforms for publishers advertisers and media buyers. Powered by premium video content robust data and advanced technology we're making it easier for buyers and sellers to transact across all screens data types and sales channels. As a global company we have offices in nine countries and can insert advertisements around the world. The Sr. Programmatic Strategist serves as a strategic advisor to agency and advertiser partners translating business objectives into programmatic media strategies that drive measurable outcomes and platform adoption. This role is responsible for shaping campaign approach influencing investment decisions and unlocking growth opportunities across the Buyer Cloud platform. Unlike traditional trading roles this position focuses on strategy performance consultation and client influence partnering closely with Sales Planning and Customer Success to drive revenue and long-term customer value.
Job Description
Core Responsibilities:
Who you are:
Employees at all levels are expected to:
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race color religion age sex sexual orientation gender identity national origin disability veteran status genetic information or any other basis protected by applicable law.
Skills:
Campaign Strategies; Programmatic Strategy; Business Performance Consulting; Client Maintenance
Salary:
Primary Location Pay Range: $100106.20 - $150159.30
Comcast intends to offer the selected candidate base pay within this range dependent on job-related non-discriminatory factors such as experience. The application window is 30 days from the date job is posted unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan while most non-sales positions are eligible for a Bonus. Additionally Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most and should help you care for those who matter most. That's why we provide an array of options expert guidance and always-on tools that are personalized to meet the needs of your reality - to help support you physically financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred Comcast also may consider applicants who hold some combination of coursework and experience or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Job Summary
FreeWheel a Comcast company provides comprehensive ad platforms for publishers advertisers and media buyers. Powered by premium video content robust data and advanced technology we're making it easier for buyers and sellers to transact across all screens data types and sales channels. As a global company we have offices in nine countries and can insert advertisements around the world. The Sr. Programmatic Strategist serves as a strategic advisor to agency and advertiser partners translating business objectives into programmatic media strategies that drive measurable outcomes and platform adoption. This role is responsible for shaping campaign approach influencing investment decisions and unlocking growth opportunities across the Buyer Cloud platform. Unlike traditional trading roles this position focuses on strategy performance consultation and client influence partnering closely with Sales Planning and Customer Success to drive revenue and long-term customer value.
Job Description
Core Responsibilities:
- Lead strategic discussions with clients to define campaign objectives KPIs and programmatic approaches that align to business outcomes
- Translate platform capabilities into investment-driving recommendations across inventory audience and bidding strategies
- Influence budget allocation test frameworks and scaling decisions across active and prospective campaigns
- Own performance narratives and optimization strategies across key accounts
- Identify growth levers (e.g. supply expansion audience strategy bid optimization pacing strategy) and proactively drive improvements
- Connect campaign performance to broader business impact (incrementality reach efficiency)
- Partner with Sales Planners and Sales to shape RFP responses proposals and strategic recommendations
- Play a key role in pitching programmatic strategy to clients including participation in high-value client presentations
- Support upsell and cross-sell opportunities through data-backed recommendations
- Work closely with Sales Planning Customer Success and Campaign Services to ensure alignment from planning → execution → optimization
- Help standardize best practices frameworks and playbooks across accounts
Who you are:
- 5 - 7 years in programmatic DSP or agency trading/strategy roles
- Strong experience in client-facing strategic consultation (not just execution)
- Proven ability to influence media investment decisions
- Deep understanding of DSP mechanics + supply ecosystem
- Ability to translate data into clear persuasive narratives for senior stakeholdersSkilled in cross-functional collaboration adept at navigating ambiguity and solving complex challenges in partnership with diverse teams.
- Ability to leverage AI-driven tools and data platforms to analyze large datasets automate insight generation and translate findings into strategic recommendations; familiarity with SQL Python and BI/visualization tools preferred.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first give them seamless digital options at every touchpoint and make them promoters of our products and services.
- Know your stuff be enthusiastic learners users and advocates of our game-changing technology products and services especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other our customers investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race color religion age sex sexual orientation gender identity national origin disability veteran status genetic information or any other basis protected by applicable law.
Skills:
Campaign Strategies; Programmatic Strategy; Business Performance Consulting; Client Maintenance
Salary:
Primary Location Pay Range: $100106.20 - $150159.30
Comcast intends to offer the selected candidate base pay within this range dependent on job-related non-discriminatory factors such as experience. The application window is 30 days from the date job is posted unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan while most non-sales positions are eligible for a Bonus. Additionally Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most and should help you care for those who matter most. That's why we provide an array of options expert guidance and always-on tools that are personalized to meet the needs of your reality - to help support you physically financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred Comcast also may consider applicants who hold some combination of coursework and experience or who have extensive related professional experience.
Relevant Work Experience
5-7 Years
Top Skills
Bi Tools
Python
SQL
Visualization Tools
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The Company
HQ: New York NY
1249 Employees
Year Founded: 2007
What We Do
FreeWheel a Comcast company provides comprehensive ad platforms for publishers advertisers and media buyers. Powered by premium video content robust data and advanced technology we’re making it easier for buyers and sellers to transact across all screens data types and sales channels. As a global company we have offices in nine countries and can insert advertisements around the world.
Why Work With Us
FreeWheel is an industry leader built on a culture of creativity ingenuity and inclusion. We welcome big ideas give you space to grow and offer the support you need. We’re proud to be a division of Comcast which is consistently rated one of Fortune’s Best Companies to Work For.
FreeWheel Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site: Not Specified
HQNew York NY
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Date Posted
04/23/2026
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