Sr. Web Analyst Marketing

The Marketing Analytics team part of Marketing Analytics and Operations partners closely with Marketing leaders and team members across Growth Marketing Partner Marketing Brand Digital and Sales Development to transform data into insights that inform and drive business decisions. We use data to understand customer behaviour measure campaign effectiveness optimize marketing investments and uncover growth opportunities.
We are seeking a Senior Marketing Analytics Analyst Digital & Web to transform data into insights and recommendations that drive optimization of our Web experience and Digital Marketing investments. This is a senior individual contributor role requiring strong analytical skills and deep experience in digital and web analytics.

Responsibilities

• Own the digital measurement strategy and frameworks to support the Web experience and Digital Marketing
• Collaborate with Web and Digital marketing teams to understand business objectives and deliver data and analytics solutions that enable data-informed decision making
• Build and maintain Looker Studio and PowerBI dashboards to automate performance measurement of web and paid media KPIs and leading indicators
• Drive actionable insights and recommendation to improve digital campaign effectiveness efficiency and ROAS
• Identify and interpret web traffic and conversion trends to inform UX content and conversion rate optimization
• Support A/B testing through hypothesis development measurement and analysis of test results
• Partner with data architecture and engineering teams to integrate data from multiple platforms (e.g. ad platforms Web analytics CRM) to enable end-to-end digital marketing reporting and analysis
• Implement and maintain web analytics tracking and ensure data accuracy through tagging QA
• Proactively evaluate and apply digital marketing trends and analytics best practices to continuously improve reporting and insights

• Degree in Marketing Statistics Business Administration or other relevant fields
• 5+ years of experience in a digital marketing analytics role in a B2B SaaS environment
• Deep understanding of digital marketing channels funnel metrics A/B testing and other campaign measurement frameworks
• Demonstrated proficiency using web analytics tools such as Google Analytics (preferred) or Adobe Analytics
• Hands-on experience building and maintain dashboards in Tableau Power BI Looker Studio or similar visualization tools
• Ability to communicate insights clearly and effectively
• Strong analytical and problem-solving skills with attention to detail
• Ability to collaborate effectively with team members cross-functional stakeholders and 3rd party partners.

• A one-product software company creating real value for the largest enterprises and millions of end customers globally striving for a world where software works perfectly.
• Working with the latest technologies and at the forefront of innovation in tech on scale; but also in other areas like marketing design or research.
• A team that thinks outside the box welcomes unconventional ideas and pushes boundaries.
• An environment that fosters innovation enables creative collaboration and allows you to grow.
• A globally unique and tailor-made career development program recognizing your potential promoting your strengths and supporting you in achieving your career goals.
• A truly international mindset with Dynatracers from different countries & cultures all over the world and English as the corporate language that connects us all
• A culture that is being shaped by the diverse personalities expertise and backgrounds of our global team.

DOE annual salary of $91K - $125K plus Health Dental Life STD LTD 401k PTO. Total compensation may vary depending on candidate experience education and location.

What We Do

Dynatrace lets customers understand their business like never before so they can see beyond the complexity find and fix problems faster and automate manual tasks with Al — so they can focus on what truly matters: running their business.

Why Work With Us

In a world that runs on software our Al-driven insights cut through the noise allowing you to focus on what truly matters by automating manual tasks and resolving issues with pinpoint accuracy. Our culture fueled by curiosity openness and authenticity drives our pursuit of innovation and excellence in crafting the Dynatrace platform.

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