Sr. Brand Manager, Global Brand & Campaign

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda location in the Diabetes Care Division. We're focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.

As the Senior Brand Manager, Global Brand & Campaign you will be responsible for the development, implementation, and management of the global creative promotional campaign(s) for the FreeStyle Libre system; including campaign(s) that target all persons living with diabetes, regardless of type; as well as healthcare provider (HCP) campaign(s).

What You'll Work On

• Own the global creative platform and creative campaign(s) process for consumers and HCPs.
• Create and maintain core agency relationships.
• Ensure campaign development and execution align with the brand strategy while allowing localization per Area and/or country.
• Understand the brand purpose, mission, strategy, and brand foundations.
• Pressure test any new ideas, campaign deviation requests, etc., to ensure they align with the brand strategy.
• Create and own the internal relationship with Global Market Insights to coordinate campaign market research in key markets, feedback consolidation, and reporting to leadership.
• Work cross-functionally to align key stakeholders, including legal and compliance, Area and key country marketing, Global marketing, and leadership.
• Partner with other internal departments to plan and develop necessary campaign assets.
• Translate Commercial Needs and overall Brand Strategy into creative campaigns Reports directly to Brand Marketing Manager.
• Coordinate interdependencies of different workstreams to develop the branded promotional campaign(s)
• Develop and manage the creative platform and creative campaign(s) implementation guidelines
• Collaborate with Market Research to capture Consumer Insights in developing Creative Campaigns and messaging
• Develop tactical plans and lead the team to execute on time and with excellence
• Anticipate and identify problems and develop solutions using creativity and innovation
• Manage Marketing budget, ensuring plans are executed within budget
• Partners with creative and strategic agencies

The salary range for this position is 118, 100 - 236,100K based on experience.

Required Qualifications

Bachelors Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.

Preferred Qualifications

• 6+ years of experience in promotional marketing
• Extensive experience planning and developing creative campaigns, understand the brand purpose, value proposition, and strategy, and know how to work cross-functionally (Product, CRM, Digital Marketing, Legal, OEC, Finance, Advertising agency, etc.)
• Proven ability to build relationships and navigate complex, external organizations to identify internal champions and influence decision-makers
• Strong negotiation skills, with an emphasis on driving partner value
• Excellent contract review and management skills
• Strong collaborator who can build relationships across the organization
• Ability to context switch and ramp up quickly on new topics
• Clear communication, structured thinking, organization, and project management skills
• Experience working with creative and strategic agencies

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The salary for this role is between:

$118,100 - $236,100

JOB FAMILY:

Product Management

DIVISION:

ADC Diabetes Care

LOCATION:

United States > Alameda : Plaza 6 Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 15 % of the Time

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf