Sr. Data Strategy and Analytics Manager

Company Description:

Merkle is a technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We are champions for meaningful progress and aim to be a force for good-for our people, clients, industry, and society. We keep our people at the center, creating space for growth, understanding, and learning so they can grow. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building this culture within our teams makes us better collaborators and clients, driving better outcomes. Merkle is an agency of dentsu.

Job Description:

Are you all about numbers? Do you enjoy taking the chaos of data and making sense of it all? Merkle is looking for an Sr. Manager of Analytics & Data Strategy to join the team. Reporting to the VP of Analytics & Data Strategy, you represent the data and analytics thinking and POV on project teams, and with our clients. You will define the data-driven, multi-source analytics approach to develop audience and behavioral insights to power recommendations and solutions that answer our client's challenges and needs. You will develop a measurement strategy to define success metrics and tracking requirements, and how that data can be used to personalize experiences.

Responsibilities:

• Be an important partner for the client and our teams by implementing conceptual data frameworks and developing marketing strategies
• Collaborate with teams to develop end-to-end solutions for global clients by bringing a hybrid lens of analytical thinking and creative strategy to develop audience insights, inform creative campaign planning, and define the measurement and testing optimization approach and the reporting strategy.
• Transform quantitative finding into relevant insights through strategic storytelling
• Articulate and present insights and strategies rooted in data for new business, contributing to the growth of the agency
• Manage efficient execution of projects, including the implementation of best practices
• Coach, lead junior team members to activate their existing skills and inspire growth, learning and development

Qualifications:

• 4+ years of experience in analytics or strategy
• Bachelor's degree or relevant experience in Statistics, Economics, Engineering, Mathematics, Computer Science, or Operational Research.
• Practical analytics experience with big data (SQL, R, Python) and developing business recommendations
• Strong client and partner relationships
• Comfortable leading conversations and driving product development based on data requirements
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning)
• Understanding of Salesforce is preferred

Additional Information:

The anticipated salary range for this position is $94,000 - $146,000. Salary is based on various factors, including relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com.

Employees from diverse or underrepresented backgrounds are encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company based on age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to a reasonable accommodation under the Americans with Disabilities Act and specific state or local laws. To request or discuss accommodation, please reach out to [email protected]

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International's radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
www.dentsu.com

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