Sr. Digital Strategist - Abbott Nutrition - Columbus, OH

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

The Senior Strategist role is part of the Digital Strategy Team within the internal creative agency department. It is made up of highly skilled and collaborative cross-functional partners that allow us to solve complex problems in innovative ways and create experiences that improve people's lives.

What You'll Work On

• Strategy owner of Pediatric Brand Strategy deliverables across Abbott's internal agency.
• Coach cross-functional team of Associate Strategists, Analysts, and Community Managers responsible for the cohesive execution of brand marketing strategies across all paid and owned digital marketing channels (search, web, social, ecommerce, display etc.).
• Own the creative briefing process: Write clear and insightful briefs that inspire breakthrough creative and align with strategic direction of brand partners. Play pivotal role in creative review process to ensure creative work is on brief/strategy.
• Create omni-channel, consumer-centric, strategic marketing solutions that seamlessly align to the Business objectives and drive positive ROI. Type of deliverables include: content & messaging strategies, positioning recommendations, consumer journeys, influencer strategy and activation plans.
• Expert ability to synthesize and interpret primary and secondary data and translate into actionable data-backed recommendations that demonstrate a deep understanding of the brands' goals, target audiences, category trends/opportunities, and industry pressures/threats
• Expert knowledge of digital trends and channel best practices as well as foundational strategic frameworks such as purchase funnel, feasibility matrices.
• Advocate for new media technologies/capabilities that have a synergistic fit into the Brand's marketing mix.
• Own relationships with internal and external creative and media planning agency partners to feed insights, brainstorm, and inspire breakthrough Big Ideas
• Collaborate with internal and external stakeholders to achieve objectives. These groups include Field Sales, R&D, Legal, Regulatory Affairs, Fulfillment, Public Affairs, Marketing, and Executive Management as well as external customers, vendors and agencies.

Required Qualifications

• Bachelors Degree in Business, Marketing, Communication, or related field

5+ years of marketing strategy experience leading or guiding Brand Strategy in CPG or Health related industries

• Excellent presentation and interpersonal skills as well as the ability to facilitate communication and share out of results and provide recommendations to stakeholders.
• Excellent written and oral communication skills
• High level of organization and attention to detail
• Proven ability to prioritize and manage work in a fast-paced environment and lead strong teams through rapidly evolving, complex demands, including multiple projects with dependencies on other teams.
• A positive attitude and eagerness to solve complex problems
• Demonstrated ability to work proactively and independently

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

JOB FAMILY:
Advertising/ Promotion (Communications)

DIVISION:
ANPD Nutrition Products

LOCATION:
United States > Columbus : 2900 Easton Square Place

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
No

MEDICAL SURVEILLANCE:
No

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Driving a personal auto or company car or truck, or a powered piece of material handling equipment

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf