Sr. Director, Experience & Design
Job Description
JOB TITLE: Sr. Director, Experience & Design
DEPARTMENT: Marketing
REPORTS TO: SVP, Marketing
TYPE: Full Time
LOCATION: Remote
ROLE SUMMARY:
As the Sr. Director of Experience & Design you will build and lead a team responsible for successfully designing B2B2C omnichannel experiences & engagements that drive desired end-user actions within our client-specific programs. This role leads across two distinct cycles: first, developing new content and designing use cases within our omnichannel communications system. This cycle focuses on user-centered design thinking methodologies within our product development cycles that allow us to optimize the performance of our member engagement and experience offerings. In addition, this leader runs the efficient and scalable creative production process and teams that work post-sale to turn our best practice standard communications into the final, white-labeled artifacts for our client’s program. The leader in this role must be able to balance and work across ideating and developing new engagement strategies, as well as lead the creative production cycles within a regulated, deadline-driven, marketing team environment.
WHAT YOU WILL DO:
- Advance the strategies of our end-user design, content, and marketing communications by leveraging personalization strategies, design thinking methodologies, behavioral science, user-centered design process, testing and validation cycles.
- Leverage data-driven decision-making to optimize product-standard and client-specific marketing campaigns. Drive constant cycles of creative iterations (ex: through A/B testing) that can be measured for incremental performance gains across print, email, text, secure message, IVR, call center, web portals, mobile applications, and other channels.
- Leverage qualitative feedback from end users to better inform the “why” behind changes to recommend within the user life cycle of health plan communications.
- Deeply understand the end-users of our B2B2C environment – create artifacts such as user personas, empathy maps, journey maps, and others to help the organization and our clients better understand how to develop effective communications across a diverse set of healthcare segments.
- Partner with Product, Growth, Engineering, Client Services, Operations, and other departments to define and develop new engagements in service of health plan KPIs and Healthmine goals.
- Manage the production process and work to automate and scale the workflows that transform best practice standard communication templates into white-label version artifacts for all customers across markets, lines of business, brands, programs, user segments, and other layers.
- Build systems, tools, partnerships, and processes that can increasingly handle new variables that multiply the volume of deliverables. Manage and mitigate risks to client implementation timelines and the quality of the member communications we deliver.
- Build, lead, nurture, and mentor a team of visual designers, writers, content strategists, researchers, front-end development, and other creative and operational roles that encompass an omnichannel agency-like environment.
- Present to clients, leadership, and key stakeholders the strategy of our design, content, and user journeys that support driving value for our healthcare clients, for Healthmine as a business, and for the end-users. Must be comfortable and effective in public speaking and presenting ideas and solutions.
- Design and content governance – be the internal and client-facing evangelist for best practices within our end-user experiences. Partner with Growth and Client Services teams to effectively sell our standard best practice communications to clients and hold them accountable to guardrails and limitations.
WHAT YOU NEED:
- Bachelor’s Degree in a related field required.
- Master’s Degree or equivalent years of experience preferred.
- 10+ years' experience leading marketing, creative, production, or product design roles/teams.
- 5+ years’ experience in developing healthcare-specific engagements, marketing and/or communications strategies.
- 5+ years’ experience in creative/marketing operations.
- Deep understanding of best practices to leverage across omnichannel communications channels.
- Experience partnering with product and technology to optimize delivery workflows, drive creative operations automation efforts.
- Advanced training in user experience design, engagement design, marketing psychology, and/or behavioral science categories.
WHAT WE PROVIDE:
- Competitive base salaries, full benefits (medical, dental, vision), and company paid STD/LTD benefits.
- 401(k) with match and 100% vested on first day of contribution.
- Equity – we offer stock options that are vested over a four-year period.
- 100% remote work.
- Generous Universal Parental Leave.
- 18 PTO days and 16 Paid Holidays.
OUR MISSION:
Healthmine is a technology-enabled member engagement and rewards company. We build personalized, ongoing engagement strategies for health plans that drive healthy action through incentives and rewards, enhance member experience, and improve outcomes. By bringing together the best and brightest minds in healthcare, we have developed configurable solutions that enable health plans in all markets to empower members to make the right decisions to live healthier lives.
To learn more about our solutions and how you can make an impact on an evolving industry, connect with Healthmine on LinkedIn and learn more at www.Healthmine.com.
Healthmine provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Healthmine will provide reasonable accommodations for qualified individuals with disabilities.
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Date Posted
02/04/2023
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