Sr. Director, Payor Marketing & Consumer Access Strategies

Abbott · East Bay

Company

Abbott

Location

East Bay

Type

Full Time

Job Description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

  • Career development with an international company where you can grow the career you dream of
  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

The Opportunity

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That's why we're focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our sensing technology.

Our company, category and brand is growing rapidly and is searching for experienced candidates with strategic payor marketing and consumer access leadership experience. If you are an experienced strategic commercial leader looking for an exciting growth opportunity to build and evolve a high-performing team, please take a look at qualifications below.

The Sr. Director, Payor Marketing & Consumer Access Strategies is responsible for setting payor marketing and

consumer access strategic direction and tactical implementation of activities that drive and support market

access expansion for our customers in a manner that highlights differentiation and value.

What You'll Work On

  • Lead the development and ongoing maintenance of product payor value proposition inclusive of messaging, pricing, access, reimbursement and consumer access programs for Abbott portfolio of continuous glucose monitoring solutions.
  • Responsible for creating a clear line of communication between Marketing, U.S. Commercial functional areas and Global brand teams to align product brand strategies and the development of payor brand strategies that drive value for commercial private and government payors (including commercial health plans, large employers, Medicare and Medicaid plans) while achieving affordability for the consumer.
  • Lead the development of consumer access strategies and execution of programs that drive affordability for consumers while balancing managed care contract pull-through.
  • Interact with key internal stakeholders to ensure strategies and tactics are linked to achievement of critical business objectives. Key internal stakeholders include Finance, Regulatory, Sales, Market Access, Legal, Contracts and Pricing and all Global and U.S. Marketing personnel.
  • Support field market access national and regional account leadership, field sales leadership and Trade efforts to deliver demand driving, market-access pull through and consumer access programs.
  • Understand payor customer needs, behaviors and motivations and use insights to shape new ways of approaching payor and channel customers.
  • Interface with consultants, market access firms, ad agencies other vendors and customers to effectively manage and profitably grow business, while maintaining a customer focus woven through all activities.
  • Plan and conduct market research projects to identify payor VOC, insights, competitive threats, market trends and needs, new business opportunities and product concept testing and product requirements.
  • Partner with Medical Outcomes Management team and Global Market Access to guide on needs for clinical and economic evidence to support market expansion, health technology assessment strategy, association/advocacy strategy and MedTech association strategy.

Required Qualifications

  • Strength in team development and leadership and ability to inspire and encourage the growth and development of people leaders. Prior commercial leadership experience in managed care marketing, brand marketing, and/or life-cycle management in pharmaceutical, biotech or related industry.
  • Core competencies in US reimbursement, distribution, and access for pharmaceutical products across both pharmacy and medical benefits.
  • Ability to see, distill and effectively communicate/educate internal and external stakeholders on the complex environments, payor mechanics and consumer access issues to support the organization in decision making.
  • Demonstrated ability to identify market and competitive landscape and translate into payor marketing and access strategies.
  • Capable of engaging Abbott leadership on payor marketing concepts, payor customer trends and payor financial matters, including consumer affordability topics.
  • Ability to defend a position when necessary, particularly around forecast assumptions, and is persuasive in negotiations (especially as it relates to senior management).
  • Well developed analytical and strategic skills with strong planning, project management , communication and organization skills.
  • Proven ability to successfully manage complexity and simplify, solve business problems and build strong relationships in a highly matrixed, collaborative work environment. Manage ambiguity by questioning data and/or stakeholder for further nuanced information

Preferred Qualifications

  • BS/BA required (sciences or business/finance acceptable), MBA optional but preferred
  • 10-15 years previous experience in Medical Devices, pharmaceutical marketing or a related health care industry is preferred. A solid understanding of the commercial device market with pharmacy channel experience is a plus. Backgrounds in pricing, reimbursement, payer strategy, health economic, strategic marketing, strategic planning, business development and finance are desired but not required.
  • An understanding of the U.S. healthcare, regulatory and pricing environment
  • Working knowledge of pharmacy, OTC or DME channels for fulfillment
  • Proven ability to work and communicate across a matrix organization and ability to lead projects and getting alignment
  • Excellent oral and written communication skills; proficient in English
  • Possess strong analytical skills, business and financial acumen, and capable of effective use of market research, forecasts and business analytics
  • Demonstrate strong customer orientation/focus
  • Working knowledge of Microsoft Office applications, especially Excel and Powerpoint
  • Ability to connect analytics with the overarching business questions, and can understand the link between access strategy and analytic insights
  • Excellent organizational and time management skills

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The salary for this role is between:

$172,500 - $345,100

JOB FAMILY:

Market Access

DIVISION:

CHMN Office of the Chairman

LOCATION:

United States > Alameda : 1360-1380 South Loop Road

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Date Posted

12/19/2022

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3

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