Sr. Manager, Marketing Operations

Job Description

The Senior Manager, Marketing Operations is responsible for leveraging data, analytics, infrastructure, best practices, and business processes to support and execute the B2B Marketing strategies. This position manages the data and tactical delivery of B2B Marketing campaigns through Marketing Automation leveraging Email, Digital (Social, Search, Display) and Print channels to increase product demand, grow traffic and enhance sales.

The individual will lead business requirements, as well as partner with P&T teams to maintain, optimize, and integrate a set of marketing tech stacks, including Marketo and other Marketing Automation solutions. Job functions include defining success metrics, analyzing data for opportunities, pulling lists for email and direct mail campaigns, performance reporting, forecasting and modeling.

Additionally, the individual is expected to partner across the organization and engage with multiple teams including Sales Ops, P&T and marketing Channel teams. They will engage with P&T and external partners/consultants to implement new technology and engage in ongoing support on various tools and technical aspects of the marketing function. The role will have direct report(s) and will be responsible for coaching and development of those who report into the individual.

Primary Responsibilities:

• Define project scope, goals and deliverables that support business goals in collaboration with internal clients and stakeholders.
• Support the business teams on project/enhancement prioritization, in alignment with corporate goals and set and continually manage project expectations with team members and other stakeholders on an ongoing basis.
• Partner with Marketing Channel owner(s) and based on preset criteria build audience lists and identify customer segments to be targeted for campaigns.
• Implement improvements, propose methods to acquire & retain customers and participate in growth campaigns.
• Analyze purchase and communication history of customers and develop goals that drive sales growth and improve customer retention.
• Support the business teams on project/enhancement prioritization, in alignment with corporate goals and set and continually manage project expectations with team members and other stakeholders on an ongoing basis.
• Schedule and facilitate status meetings and reviews maintaining team resourcing and capacity for the team projects in progress; develop meeting agendas according to creative approvals needed to stay on schedule.
• Pro-actively anticipate possible problems and discuss solutions with managers and team.
• Develop best practices and tools for project execution and management.
• Technical Product Owner for marketing Tech Stack of Tools & Processes - develop business requirements, set priorities, refine requirements, conduct user acceptance testing and implement fixes and enhancements in production.
• Lead and guide technical conversations between external partners and internal marketing channel/program owners.
• Identify and integrate project management technologies that improve communication and efficiency.
• Strong understanding of marketing calendar, understanding when briefs are due, aligning to timeline with marketing and thoroughly reviewing all briefs to ensure strategy is clear and necessary content is included.
• People Management - responsible for the supervision, development, and mentorship of direct reports. Assign work activities, set quarterly goals, and conduct performance reviews.

Education and Experience:

• Bachelor's Degree in Communications, Marketing, Business, Engineering, Project Management, Human Resources or other relevant field of study
• 7-10 years of experience in Marketing Operations, B2B Database Marketing and Marketing Automation
• Proficient in a campaign management tools such as SFMC (salesforce Marketing Cloud), Marketing Automation tools such as Adobe, Marketo or Salesforce
• Strong presentation skills to facilitate communication of Lean initiatives in various forums - large employee meetings and briefings with senior leadership
• Ability to interface with business users and technical users to translate user requirements into data requirements
• Proven strong organizational, time management, and project management skills and demonstrated experience in managing project activities
• Strong organizational, interpersonal and communication skills - excellent command of the English language, both written and verbal
• Ability to be a self-starter, work independently and manage multiple priorities in a fast-paced and changing environment.
• Preferred Skills: SQL coding preferred, Snowflake Datawarehouse, Tableau experience, Agile methodology experience, Masters Degree, PMP Certification

About The ODP Corporation: The ODP Corporation (NASDAQ:ODP) is a leading provider of products and services through an integrated business-to-business (B2B) distribution platform and omnichannel presence, which includes world-class supply chain and distribution operations, dedicated sales professionals, a B2B digital procurement solution, online presence, and a network of Office Depot and OfficeMax retail stores. Through its operating companies Office Depot, LLC; ODP Business Solutions, LLC; Veyer, LLC; and Varis, LLC, The ODP Corporation empowers every business, professional, and consumer to achieve more every day.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification and are not intended to be a complete list of all responsibilities, duties and skills required of associates so classified. Other duties may be assigned.

Pay, Benefits & Work Schedule: The company offers competitive salaries, a benefits package, which includes a 401(k) and more, along with plenty of opportunity to move and grow within our organization! For immediate consideration for this exciting position, please click the Apply Now button.

How to Apply: Click the Apply Now button and follow the instructions on each page. When you have completed the application, click the submit button.

Equal Employment Opportunity: The company is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.

We will consider for employment qualified applicants with arrest and conviction records City & County of San Francisco Fair Chance Ordinance.