Sr. Marketing Associate, Paid Media

Sr. Marketing Associate, Paid Media 

Position Overview: 

We are seeking a talented and results-driven Sr. Marketing Associate that is skilled in developing and executing paid media display and programmatic strategies that drive efficiency, incrementality, and profitable long-term customer and business outcomes. This will be a hands-on role responsible for leading and optimizing display advertising and upper funnel brand media, and consequently will be expected to bring a deep understanding and demonstrated experience across programmatic display, video/CTV, audio/OOH and native channels. This person is responsible for managing the paid media budget and growing prospecting and retargeting media mix with the chance to help shape the digital future of the Brilliant Earth brand. 

Responsibilities 

• Campaign Strategy & Execution: Develop, implement, and optimize comprehensive display advertising campaigns across multiple platforms, including Google Display Network, DPA advertisers, and DSPs. 
• Audience Targeting: Conduct thorough audience research and segmentation to ensure targeted reach and messaging, utilizing tools like customer personas and behavioral data to drive engagement. 
• Creative Feedback & Development: Collaborate with creative teams to design compelling ad creatives, including banners, rich media, and video ads, ensuring alignment with brand guidelines and campaign goals. 
• Performance Analysis: Analyze campaign performance data to provide actionable insights and recommendations for continuous improvement. Monitor key metrics such as CTR, CPC, ROI, and conversion rates. 
• A/B Testing & Optimization: Implement A/B testing for ad creatives, targeting strategies, and landing pages to identify the most effective approaches and maximize campaign performance. 
• Budget Management: Manage budgets effectively, ensuring optimal allocation and spending efficiency across campaigns, and make data-informed decisions to reallocate funds as necessary. 
• Cross-Functional Partnerships: Partner closely with cross-functional teams including Analytics, Creative, Site Marketing and Product Development to execute full-funnel campaigns in support of awareness, consideration, and purchase KPIs 
• Industry Trends: Stay up-to-date with industry trends, emerging technologies, and best practices in display and programmatic advertising, sharing insights with the team to inform future strategies.
• Cross-channel management: Programmatic display, video/CTV/OLV, audio/OOH, print and native channels. 

What We’re Looking For: 

• A Data-Driven Approach. When it comes to complex business needs, you always start with the data. You have a knack for analyzing data sets to create a strategic action plan. 
• An Eye for Innovation. You’re a creative thinker who brings new ideas to the table. 
• A Mind for Multi-Tasking. You’re an expert at managing multiple projects simultaneously in a fast-paced environment. 
• Master of Collaboration. You have a genuine ability to collaborate and contribute to a team effort. 
• It’s All in the Details. When it comes to the customer experience, you know it’s the little things that count the most. You have a passion for process and a keen eye for detail in a fast-moving work environment. 

Qualifications 

• 2+ years’ experience in display, programmatic digital marketing, growth, or demand generation 
• Previous experience in Performance / Growth Marketing at a DTC Brand or agency preferred 
• Proficiency in digital advertising platforms (e.g., Google Display Network, Criteo, etc.) to manage day-to-day performance and campaign optimization 
• Results-oriented and data-driven mindset with a highly analytical view of A/B testing, optimizing customer acquisition costs, and analyzing campaign performance 
• Proven ability to successfully manage internal and external partner relationships 
• Proficient in Excel, experience with GA4 and BI tools (e.g., Tableau, Domo) are a plus 
• BA degree or equivalent, preferred 
• Interest in socially and environmentally responsible organizations and products 

What We Offer:
At Brilliant Earth, we’re passionate about the employee experience. That’s why we offer an excellent training program and endless opportunities for career growth! In addition, we offer competitive compensation and a robust benefits package, including:

• Insurance. Medical, dental, and vision insurance kick in on the first day of your 2nd month!
• 401k match. We know that saving for the future is important. That's why we offer a generous 401k match.
• Open PTO Policy. We know it’s important to recharge and relax.
• Disability and Life insurance. 100% employer-paid.
• Pre-Tax Commuter Benefits.
• Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings.
• Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry.
• Wellness Benefits. We offer access to exclusive discounts on gym memberships and more, as well as an Employee Assistance Program for 24/7 access to counseling.
• Giving Back and Volunteer Opportunities. In addition to our giving back programs, our teams support local initiatives and spend time together by volunteering

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