Sr. Marketing Manager, LATAM

About The Role:
We're looking for an experienced marketing manager to help drive leads, pipeline, and revenue across the LATAM region.
This role reports to the Sr. Director, Regions Marketing and will also work closely with the global Udemy Business Marketing teams including Global Events & Demand Generation teams, Product Marketing, Public Relations and Customer Marketing.
The person in this role will be crucial to generating pipeline, elevating our brand and building awareness in key markets across the LATAM Region. You'll be tasked with a range of responsibilities, all with the goal of educating and inspiring business leaders to transform their workforce with Udemy Business. You will ensure marketing and brand compliance across content, product collateral, events, digital marketing and social media campaigns. This role will also manage logistics, sponsorships, promotions and overall vendor management for key industry events within the region.
The ideal candidate for this role will be a lead generation expert who can successfully partner cross-functionally with a variety of teams at Udemy. The candidate will possess the expertise to create and drive industry-leading marketing campaigns - from ideation to execution - that deliver results in the form of lead, opportunity and pipeline generation. Attention to detail, experience in the LATAM market, communication skills, and comfort with ambiguity are a must.
About You:
The Marketing Manager for LATAM will be responsible for developing and executing regional marketing plans which enable achievement of strategic priorities, pipeline targets, and revenue targets within this region. You have experience in tactical and strategic marketing across the LATAM region and have delivered proven results from previous demand generation and event marketing programs. You are also a data-driven individual, well-versed in Salesforce, Marketo and Marketing technology tools, with a proven track record of using data to define growth strategies.
Here's What You'll Be Doing:

• Develop and execute digital demand generation and event marketing programs that will include Account Based Marketing (ABM) campaigns, hosted events, industry trade shows, virtual events, and other programs to support pipeline and revenue goals
• Collaborating with the Global Demand Generation, Content and Product Marketing teams, you will test digital programs that target Enterprise and SMB segments
• Expertise in building and delivering ABM programs on a one to many and one to one basis
• Report on campaign performance so we know exactly what's working, what's not, and how we can best achieve LATAM region goals. You'll ensure we have detailed insight into all funnel metrics and the ROI across every acquisition channel
• Collaborate with the Regions Sr. Director and LATAM Sales Leadership to drive pipeline and awareness by creating cohesive campaigns with sponsorship, speaking engagements, and high-touch workshop activities
• Partner with the global marketing teams to execute integrated marketing campaigns. This includes content syndication with local partners, customization of email marketing campaigns, etc.
• Work across the marketing lifecycle to ensure events are integrated into the overall marketing strategy, tagged for tracking and analytics purposes and evaluated on a regular basis for performance
• Source and manage vendor and agency relationships as it pertains to event planning and execution: venues, A/V production, booth, swag, video and more
• Localize our library of content (eBooks, guides, webinars, tools, industry reports) to drive pipeline for LATAM
• Build strong and meaningful relationships with L&D leaders and Tech leaders at key target companies and key vendors that serve our audience and key partners.

We're Excited About You Because You Have:

• Fluency in Spanish and Portuguese; proficient in English
• 5 - 8 years of LATAM B2B marketing experience in the SaaS space, spanning events marketing, digital demand generation, Social Media and Account-Based marketing
• SaaS industry Experience working in or with Sales and Business Development teams, possessing a deep understanding of, marketing models, lead progression / nurturing and B2B sales cycles
• A passion for analytics and a proven track record of using data to develop and scale profitable acquisition channels
• The ability to take initiative, lead by example and achieve consistent results
• Comfortable working with a distributed team across regions
• Experience with Marketing Technology tools and systems like Marketo, Salesforce among others
• Experience managing complex projects, meeting deadlines and handling several projects at the same time with a high attention to detail
• A strong relationship builder with proven success in working with high performing sales teams
• Successful at prioritizing across multiple marketing initiatives, managing competing priorities, and delegating effectively
• Experience managing and negotiating multiple contracts at a time
• Successful track record working with and influencing executives both internally and externally

Minimum Compensation: $120,000, + equity + benefits (see below)
Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired into our offices in Colorado.
We understand that not everyone will match the above qualifications 100%. If your background isn't perfectly aligned but you feel you would be a great addition to the team, we'd love to hear from you.
About Udemy
At Udemy, we're all about improving lives through the power of learning. We are a leading global learning company and one of the world's largest education platforms with more than 54 million learners. Our goal is to provide flexible, effective skill development to empower organizations and individuals. Talented people are everywhere, but opportunities can be hard to come by. That's why we're focused on revolutionizing learning, using our skills and expertise to help others develop theirs and reach their full potential. Individually, we bring our unique perspective to reimagine the way we share knowledge. Together, we can improve lives by empowering our learners, our instructors, and businesses around the world.
We are proud to be recognized for our world-class employee experience. Learn more about our Great Place to Work certification here and find out what it's like to work at Udemy on our blog .
Udemy is headquartered in San Francisco with global offices in the US, Turkey, Ireland, Australia, India, and Brazil. Learn more on our company page .
Information regarding data privacy is available within the Udemy Careers Privacy Notice .
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. We will consider for employment qualified applicants with arrest and conviction records.
Udemy Benefits:

• Eligibility: Regular, full-time employees are eligible for Udemy's benefit programs.
• Health Plans: Medical, dental, and vision coverage (100% coverage for employee-only).
• HSA/FSA/Commuter: Pre-tax savings/spending plans available; generous HSA employer contributions for those enrolled in the HDHP medical plan.
• Life/Disability: Employer-paid life insurance (supplemental available), in addition to short-term and long-term disability.
• Retirement: Access to 401(k) with annual employer contribution.
• Wellbeing: Corporate memberships for meditation and mindfulness, therapy and coaching, financial planning, primary care, tele-health, health advocacy, parent/newborn support, and employee discounts.
• Education: Free access to the entire course library on the Udemy and Udemy for Business platforms; annual stipend for external learning beginning at six months of employment.
• Charitable Matching Program: Employer match of monetary contributions to eligible nonprofits and charities that carry a 501(c)(3) tax status.
• Vacation: 15 days per year of Paid Time Off for hourly; flexible Discretionary Time Off for salaried.
• Parental Leave: 8 weeks of leave at 100% pay for parents who take time off from work following the date of birth, adoption, or foster placement beginning at six months of employment; this amount is in addition to pregnancy-disability benefits at 100% pay, if applicable.
• Holidays: 11 paid holidays throughout the year

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