Job Description
We are ExtraHop. We're on a mission to provide security teams with the intelligence they need to confront and stop advanced threats like supply chain attacks, zero day exploits, and ransomware attacks. Cyber attackers still have the advantage. We’re taking it back with creativity, intellectual curiosity, and a sense of humor. Are you ready to help us reclaim the upper hand?
We’re looking for a Sr. Product Marketing Manager to be a leading contributor of the Security
Product Marketing team at ExtraHop. In this highly visible role, you will be instrumental in
building and establishing ExtraHop’s Network Detection and Response business line, and
establish ExtraHop as a leader within the cybersecurity market.
This position requires an understanding of security, SaaS, and cloud/IT infrastructure markets.
The ideal candidate will identify market needs, work with customers, sales, product
management, and other stakeholders to articulate and develop the unique value that ExtraHop
provides. This role encompasses product positioning, messaging, product strategy, collateral
creation, and execution of marketing programs with other marketing, sales, and product
management teams.
Responsibilities
Effectively communicate ExtraHop’s position to sales, channel partners, customers, and
analysts
Create sales tools and training:
o Communicate the value proposition of the products to the sales team and develop
the sales tools that support the selling of ExtraHop’s products
o Create customer case studies with input from the sales team to document
application stories for key target customers and train the sales team on the
concepts
Conduct competitive analysis/market research:
o Develop and produce market research insight reports and detailed sales-ready
competitive analyses (products and technology). Work with product management
and field teams to develop messaging and materials to help position ExtraHop in
the minds of the buyers
o Identify new key markets for ExtraHop products and solutions
Develop compelling content in collaboration with internal stakeholders that will help
drive customer engagement, thought leadership, and content marketing
Help conceive and develop innovative marketing programs that drive demand
Responsible for collecting the requisite content for inclusion on the ExtraHop’s web from
others in the organization and work with our webmaster to ensure high SEO ratings based
on content and keeping that content current
Requirements
5+ years of product marketing experience with B2B technology companies
Experience in cybersecurity areas and security buyer personas
Solid understanding of cloud, IT infrastructure, and related buyer personas
Experience working with sales, customers, and analysts in presenting the company
position and products
Experience in marketing products and services to enterprises, service providers, and
channel partners
Previous success in the development and the execution of integrated product marketing
plans
Excellent people and management skills to interact with staff, colleagues, cross-
functional teams, and third party agencies
Excellent presentation skills
Willing to travel 20% (US travel)
Required Qualifications and Experience
Bachelor’s degree or equivalent
Prior experience in B2B enterprise technology marketing
Technical aptitude coupled with an enthusiasm for technology and the ability to translate
this into compelling narratives
Passion for analyzing products, customers, and market dynamics
Strong writing and communication skills with the ability to create exceptional content
and comfortably engage with sales, customers, and partners
Proven ability to work collaboratively across teams
Exceptional organizational skills with the ability to manage multiple priorities and meet
deadlines
MBA is a plus.
ABOUT EXTRAHOP
Cyberattackers have the advantage. ExtraHop is on a mission to help you take it back with security that can’t be undermined, outsmarted, or compromised. Our dynamic cyber defense platform, Reveal(x) 360, helps organizations detect and respond to advanced threats––before they compromise business operations. We apply cloud-scale AI to petabytes of traffic per day, performing line-rate decryption and behavioral analysis across all infrastructure, workloads, and data-in-flight. With complete visibility from ExtraHop, enterprises can detect malicious behavior, hunt advanced threats, and forensically investigate any incident with confidence.
ExtraHop is recognized by leading organizations for both its innovation in the market and its commitment to building a world-class team. In 2020, we’ve already been named a “Best Place to Work” by Inc., Computerworld, BuiltIn Seattle and Seattle Business Magazine, and we’ve been named to Wealthfront’s Career-Launching Companies list for the last four years. Forbes named ExtraHop to its 2020 AI 50 List, as well as the list of “20 Best Cybersecurity Startups to Watch.” In 2019 and 2020, JMP Securities put ExtraHop on its Elite 80 List as one of the most strategically positioned private companies in the cybersecurity industry. SC Media has named ExtraHop an Industry Innovator for enterprise network detection and response for the past two years.
We offer compelling benefits* to our employees, including:
- Health, dental, and vision benefits
- Generous Paid Time Off and Holidays + Paid Volunteer Time
- FSA and Dependent Care Accounts + EAP where applicable
- Educational Reimbursement
- 401k with employer match or Pension where applicable
- Pet Insurance (US only)
- Generous Parental Leave
*Benefits outside of the US vary by region.
We are intentional about our culture, diversity, and inclusion, and we welcome everyone to come ready to participate in contributing to this truly unique environment. At ExtraHop, we believe that the best products, services, and companies are built by strong teams that include a diversity of backgrounds, perspectives, ideas, and experiences. We are committed to supporting and enabling growth and opportunity for every employee at every level. This is the foundation of our success.
We are equally committed to equal employment opportunity, and it is foundational to how we recruit and hire our talented team. Employment is determined based upon capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including potential pregnancy, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability , HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.
Our people are our most important competitive advantage, leading the charge against nation-states, cyber criminals, and insider threats.
Ready to join us? #Extrahop #Security #NDR #informationsecurity #cybersecurity #cloudsecurity #infosec #LI-Remote #LI-Hybrid #LI-Onsite
Date Posted
10/26/2022
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