Job Description
Recognized as the No. 1 site trusted by real estate professionals Realtor.com® has been at the forefront of online real estate for over 25 years connecting buyers sellers and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools Realtor.com® not only makes a significant impact on the real estate industry at large but for consumers navigating the biggest purchase they will make in their life by providing a user experience that is easy to use easy to understand and most of all easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry making the right connections and building confidence through expert guidance.
The Staff Go-to-Market (GTM) Manager is responsible for supporting the strategic planning coordination and execution of product launches and continued improvements. This highly collaborative role assists in ensuring that offerings are introduced to market in a way that drives adoption supports revenue growth and aligns with overall business strategy. This position will work closely with Product Sales Client Marketing Support and Customer Success to deliver launch initiatives that are timely impactful and customer-focused.
You will work closely with a senior GTM team member to execute GTM strategy and ensure we launch and sustain business viable products.
Product focus: Listing Promotions & Agent/Team Branding
What You'll Do:
Go-to-Market Strategy Support
- Support the GTM process for assigned product launches—from planning through execution.
- Assist in coordinating efforts across Engineering Product B2B Marketing Sales Legal Support and Customer Success to ensure launch readiness.
- Refine customer positioning messaging and pricing strategies.
- Support the development and organization of content and collateral (e.g. sales decks product briefs training materials) in partnership with Creative and Marketing teams.
- Maintain detailed launch plans tracking timelines milestones and deliverables in coordination with Program Management.
Voice of Customer
- Assist in planning and executing pre-launch initiatives including alpha/beta testing.
- Help capture and summarize early feedback to inform product refinements and messaging ahead of broader rollout.
- Provide hands-on support to Sales and Customer Success during initial onboarding and adoption phases.
Readiness & Sales Enablement Support
- Ensure internal teams are trained and equipped with the necessary tools and resources to support new offerings.
- Support readiness programs including scheduling cross-functional training sessions and organizing GTM documentation and FAQs.
- Develop and maintain sales enablement materials such as pitch scripts and objection-handling guides.
- Support the roll-out of structured learning paths and certifications.
- Provide logistical support for Customer Success and Support teams regarding onboarding best practices.
Post-Launch Optimization
- Collecting and organizing Voice of Customer feedback for product roadmap consideration.
- Support post-launch retrospectives to gather feedback and identify process improvements.
- Help track and report on launch performance across key KPIs such as product adoption and customer engagement.
Operations & Communication
- Assist in implementing GTM processes and utilizing playbooks for scalable execution helping to maintain tools and templates.
- Act as a key coordinator for all launch-related communication and progress tracking.
- Help ensure consistent messaging and cohesive execution across internal teams.
How We Work:
We balance creativity and innovation on a foundation of in-person collaboration. For most roles our employees work three or more days in our offices where they have the opportunity to collaborate in-person adding richness to our culture and knitting us closer together.
What You Bring:
- 8+ years of related experience with a Bachelor’s degree; 6+ years and a Master’s degree; or equivalent experience in product marketing sales enablement product management program management or relevant GTM roles—ideally in a tech or SaaS environment.
- Experience supporting or managing cross-functional product launches of varying complexity.
- Strong project coordination and organizational skills with the ability to manage simultaneous tasks.
- Excellent communication collaboration and stakeholder support skills.
- Basic understanding of product UX design and user experience.
- Proficiency in presentation design (Google Slides).
Bonus Points:
- Experience in B2B or B2C software marketplaces or platform businesses.
- Familiarity with product development lifecycles.
- Experience supporting sales enablement or marketing operations.
- Proficiency with tools such as Jira Confluence Slack & PPM Tools.
How We Reward You:
Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include but are not limited to:
- Inclusive and Competitive medical Rx dental and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
Do the best work of your life at Realtor.com®
Here you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com® you’ll bring your full self to work as you innovate with speed serve our consumers and champion your teammates. In return we’ll provide you with a warm welcoming and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us therefore Realtor.com® is an Equal Opportunity Employer regardless of age color national origin race religion creed gender sex sexual orientation gender identity and/or expression marital status status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal state or local law. In addition Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
Skills Required
- 8+ years of related experience with a Bachelor's degree
- 6+ years and a Master's degree
- Experience supporting or managing cross-functional product launches
- Strong project coordination and organizational skills
- Excellent communication and collaboration skills
- Basic understanding of product UX design and user experience
- Proficiency in presentation design
What the Team is Saying
Realtor.com Compensation & Benefits Highlights
- Parental & Family Support—Parental leave is presented at up to 20 weeks for primary caregivers and 8 weeks for secondary with backup child/adult care and lactation support extending family assistance. Adoption assistance and fertility/family‑building resources further reinforce support for caregivers.
- Inclusive Benefits Coverage—Coverage includes reproductive care fertility and family‑building services and gender‑affirming care alongside autism programs and telemedicine. These offerings indicate attention to diverse health needs beyond standard medical dental and vision plans.
- Wellbeing & Lifestyle Benefits—Resources span an EAP with legal and financial services mental‑health support (including for children) and a mindfulness app. Everyday perks such as DoorDash DashPass discounted insurance pet insurance and charitable gift matching add breadth to the package.
Realtor.com Insights
What We Do
We pioneered the world of digital real estate more than 25 years ago. Today through our website and mobile apps we are a trusted guide for consumers empowering more people to find their way home by breaking down barriers helping them make the right connections and creating confidence through expert insights and guidance. For professionals we are a trusted partner for business growth offering consumer connections and branding solutions that help them succeed in today's on-demand world.
Why Work With Us
The way home begins with you. With a diverse team of experts alongside you you’ll help us reach new heights at the forefront of the digital real estate space. Bring your extensive knowledge and deep expertise and collaborate with other passionate visionaries to lead our industry and revolutionize the way people find home in every form.
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Date Posted
05/21/2026
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