Staff Product Marketing Manager Payer - Clinical Value

About the Role

Payers are foundational to Headway's mission. We can't expand access to mental healthcare without winning the trust of the plans who pay for it and that trust gets built through a clear evidence-backed story about clinical quality and outcomes. As our Staff Product Marketing Manager Payer - Clinical Value you'll own that story. You'll source the data build the narrative and partner with our clinical team to make Headway the most credible voice in the room when payers talk about mental health quality. You'll also own competitive intelligence for the payer audience keeping us on offense in a market that's getting more crowded every quarter.

You'll sit on a small focused Payer Marketing team. Your peer Payer PMM owns field marketing and the content library so you can stay focused on narrative and competitive work. You'll report up to the Head of Payer Marketing and partner closely with the Head of Brand & Product Marketing the CPO and the Chief Commercial Officer.

You Will...

• Own how we translate the value of our network into a narrative that positions us as a critical partner to payers in driving quality mental health outcomes. 
• Translate Headway's clinical and network data into evidence-backed stories - that inspire payers to bring Headway examples first when in their own the payer clinical and value narrative . Partner with our clinical team to source the data then build the narrative around it.
• Build a competitive intelligence capability that surfaces insights to product and GTM and shapes how we position against alternatives.
• Partner with other PMMs/marketers to ensure that the narrative shows up consistently across pitch decks one-pagers RFPs and events.
• Equip our sales BD and account teams with the story the data and the talking points they need to win.

You’d be a great fit if...

• You have 7+ years of product marketing experience ideally marketing to payers or enterprise buyers in healthcare fintech or another highly regulated industry.
• You've built audience-facing narratives from data. You're comfortable sitting with a clinical lead a data scientist and a deck at the same time.
• You have a point of view on what good clinical or scientific storytelling looks like.
• You're empathetic and relationship-obsessed both with internal collaborators and customers.
• You're a strong storyteller and narrative-builder.
• You have a strong track record of quantifiable results.
• You want an environment with open feedback and high autonomy.
• You're motivated by the chance to make an impact on one of our generation's defining problems accessible mental healthcare.

Compensation and Benefits:

The expected base pay range for this position is $190400 - $238000 based on a variety of factors including qualifications experience and geographic location. In addition to base salary this role may be eligible for an equity grant depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package including robust health and wellness benefits retirement savings and meaningful ownership opportunities through equity. Compensation decisions are made holistically ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical Dental and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

What We Do

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 1 in 4 people in the US have a treatable mental health condition but the majority of providers don’t accept insurance making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice. Headway was founded in 2019. Since then we’ve grown into a diverse national network of over 60000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz) Accel GV (formerly Google Ventures) Spark Capital Thrive Capital Forerunner Ventures and Health Care Service Corporation.

Why Work With Us

The demand for mental health care has never been higher underscoring the need for solutions like Headway that increase accessibility to clinical care. We believe a team's strength is in its people and we cannot achieve this mission without a team that reflects the diversity of this problem.

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