Strategic Marketing Operations Technology Manager

We are seeking a Marketing Operations Manager to own and optimize the end‑to‑end marketing technology stack. This role will be responsible for technical scoping in partnership with business owner tool implementation ongoing optimization and strategic planning of marketing tools ensuring the stack supports current business needs while scaling for future growth.
The ideal candidate is both strategic and hands‑on—someone who can design a long‑term martech roadmap implement and integrate platforms and define clear metrics to monitor tool performance adoption and business impact. This role partners closely with Marketing Business System/Sales Ops IT Transformation team and Analytics to ensure the marketing stack is efficient well‑governed and delivering measurable value.

Key Responsibilities:

• Own the full lifecycle of the marketing technology stack including selection implementation integration optimization and retirement of tools.
• Develop and maintain a marketing technology strategy and multi‑year roadmap aligned to marketing and company priorities.
• Evaluate new tools and capabilities building business cases and recommendations for leadership.
• Balance tool consolidation vs. innovation to reduce complexity while increasing capability.
• Create and maintain clear documentation
• System architecture diagrams
• SOPs and admin guides
• Integration and data flow documentation
• Lead technical implementation and configuration of marketing tools including integrations across CRM data platforms and analytics systems.
• Partner with IT Business Operations and Legal to manage data flows system dependencies permissions and governance.
• Troubleshoot technical issues coordinate upgrades migrations and new feature rollouts.
• Define and own metrics and dashboards to monitor
• Tool adoption and active usage Feature utilization Data quality and system performance and Operational efficiency/ROI
• Establish benchmarks and success criteria for each tool and identify under‑performing or redundant technology.
• Partner with enablement teams to support onboarding training and best practices for marketing users.

Minimum Requirements
6+ years of experience in Marketing Operations Marketing Technology or Revenue Operations.

Preferred Requirements

• Proven experience owning and managing a complex marketing technology stack.
• Hands‑on experience with technical implementations integrations and system configuration.
• Strong analytical skills with experience defining metrics and evaluating tool performance and ROI.
• Excellent documentation and communication skills.
• Ability to manage multiple initiatives and stakeholders in a fast‑paced environment.
• Advance experience with Marketo 6sense LeanData PowerBI Salesforce
• Familiarity with integration tools APIs and workflow automation.

• A one-product software company creating real value for the largest enterprises and millions of end customers globally striving for a world where software works perfectly.
• Working with the latest technologies and at the forefront of innovation in tech on scale; but also in other areas like marketing design or research.
• A team that thinks outside the box welcomes unconventional ideas and pushes boundaries.
• An environment that fosters innovation enables creative collaboration and allows you to grow.
• A globally unique and tailor-made career development program recognizing your potential promoting your strengths and supporting you in achieving your career goals.
• A truly international mindset with Dynatracers from different countries & cultures all over the world and English as the corporate language that connects us all
• A culture that is being shaped by the diverse personalities expertise and backgrounds of our global team.

The targeted base pay range for this role is $148K to $185K. When determining your salary we consider your skills experience education work location and internal equity.

What We Do

Dynatrace lets customers understand their business like never before so they can see beyond the complexity find and fix problems faster and automate manual tasks with Al — so they can focus on what truly matters: running their business.

Why Work With Us

In a world that runs on software our Al-driven insights cut through the noise allowing you to focus on what truly matters by automating manual tasks and resolving issues with pinpoint accuracy. Our culture fueled by curiosity openness and authenticity drives our pursuit of innovation and excellence in crafting the Dynatrace platform.

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