Strategy Director

Company Description:

Merkle B2B is an award-winning, full-service, global B2B agency recognized for our capabilities across creative, strategy, and digital marketing. Our vision is to architect experiences that surprise and delight and our mission is to be an indispensable growth partner to the world's leading B2B brands. With over 1,000 B2B specialists worldwide, Merkle B2B is powered by a culture steeped in creativity, innovation, collaboration, and mutual respect. We invite you to join our rapidly growing, global, creative team.

Job Description:

You will be the strategic lead for a portfolio of clients working closely with the client partner, creative lead and media lead to support and drive the client's business. You will be guiding insight generation, brand strategy, corporate strategy, creative briefs, selling narratives, strategic POVs and go-to market plans.

Team and Reporting Structure

The Strategy Group is a team of 10 strategists. You will report into Georgia Bradley, SVP, Strategy, who leads the team. You will be part of the Brand and Business Strategy team but as part of Merkle B2B we are also part of a wider integrated team which includes our media strategists and B2B International - a global B2B research team. The strategy team is diverse with a depth of expertise throughout strategy and there will be opportunities to work with different members of the team.

Job Summary

The Strategy Director will be the lead strategist on a select number of accounts in addition to supporting the agency's strategic approach on some new business pitches. A specialist in integration combining expertise in brand strategy, customer research and communications with a strong foundational understanding of media, analytics and technology. We're looking for an independent thinker who is curious and passionate about people, brands, marketing, content, social and especially digital. You will be expected to tackle big business problems, to question, inspire, and integrate and above all, lead. This is an opportunity for someone with ambition who wants to redefine what it means to be a strategist today and deliver B2B strategies that are unexpected and innovative.

Responsibilities:

• Champion and lead the strategic planning and ideation for select clients that position Merkle B2B as consultants to our client's business
• Proactively and consistently identify growth opportunities that generate commercial value for the agency and clients
• Lead client teams in the creation of integrated experience strategies and lead such cross-functional projects from initiation to implementation from a strategic perspective
• Leverage the full range of marketing research tools and methodologies to derive unique insights that lead to B2B strategies that go above and beyond the expected
• Lead the development of creative briefs and briefing sessions and then nurture the ideas developed to ensure they deliver on brief and strategy
• Co-ordinate functional expertise from across the strategy and discipline teams as required to solve a client's marketing challenge
• Develop and deliver thought leadership pieces to aid in building the agency's profile externally
• Lead, design and facilitate both client-facing and internal workshops

Qualifications:

• A minimum of 8 years' experience in a strategy position
• Demonstrated past successes in business-to-business marketing
• Bachelor's Degree in business related field preferred
• A demonstrated entrepreneurial streak and aptitude for motivating clients, internal teams or other strategists to approach solving marketing challenges in new and better ways
• Deep experience in leading integrated marketing strategies with expertise across all aspects - foundational brand strategy / brand architecture work; communications planning, content, social and digital
• Well versed in a wide range of marketing research tools and methodologies - from new ways of leveraging technology to conduct primary research, a deep working knowledge of 3rd party research, secondary research and social listening
• A demonstrated fluency and comfort level working with a wide range of agency disciplines including media, social, content, UX, analytics and technology

Additional Information:

The anticipated salary range for this position is $113,000-$174,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/

About dentsu international

Part of Dentsu Group, Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International's radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

www.dentsu.com

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.