Tagging lead (Web and Campaign)

Summary

This role is for an experienced and detail-oriented Web and Campaign Tagging Operations Lead to oversee the end-to-end tagging processes for both web and marketing campaigns, responsible for overseeing the implementation and management of web analytics and marketing tags across all digital platforms. This role involves leading a team of tagging specialists and optimizing tagging processes to support data-driven decisions. The ideal candidate will have a strong background in tag management systems, website and media campaigns and also understand web and campaign analytics, coupled with excellent leadership and collaboration skills.

About the Role

Key Responsibilities:

• Lead and manage the tagging operations team, providing direction, oversight, and mentorship.

• Develop and implement robust processes for web and campaign tagging to ensure data quality and operational efficiency.

• Collaborate with stakeholders from marketing, analytics, development, and IT to align tagging operations with business objectives.

• Support Leadership with Operational Reporting and Decision making.

• Lead, mentor, and manage the tagging team, providing guidance and support to ensure high performance.

• Set clear goals and objectives, monitor progress, and conduct regular performance evaluations.

• Foster a collaborative and inclusive team environment, encouraging continuous learning and professional growth.

• Act as the primary point of contact for all tagging-related inquiries and issues.

• Facilitate communication between departments to ensure tagging requirements are understood and implemented correctly.

• Work closely with marketing, product, and development teams to integrate tagging solutions seamlessly.

• Conduct training sessions and workshops to educate stakeholders on the importance of tagging and data integrity.

• Manage relationships with third-party vendors and tool providers for tagging and analytics solutions.

• Evaluate and recommend new tools and technologies to enhance the tagging infrastructure.

Essential Requirement:

• Around 12 - 15 years of experience in managing and mentoring a team of Tagging and analytics professionals is preferred.

• Experience in tag management, web analytics, or digital marketing.

• Proficiency in tag management systems (e.g., Google Tag Manager, Tealium).

• Strong analytical skills and proficiency in debugging tools (e.g., Google Tag Assistant, Chrome Developer Tools).

• Excellent leadership, communication, and collaboration skills.

• Ability to manage multiple projects and priorities in a fast-paced environment.

• Oversee Jira tasks and reporting

Desired Requirement

• Continuously seek opportunities to enhance tagging processes, methodologies, and tools for greater efficiency and data accuracy.
• Propose and implement innovative solutions to improve the tagging infrastructure and keep the organization at the forefront of data collection practices.

Commitment to Diversity and Inclusion:

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Benefits and Rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Division
Operations

Business Unit
CTS

Location
India

Site
Hyderabad (Office)

Company / Legal Entity
IN10 (FCRS = IN010) Novartis Healthcare Private Limited

Functional Area
Marketing

Job Type
Full time

Employment Type
Regular

Shift Work
No