Vice President, Brand and Market Strategy

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Vice President, Brand and Market Strategy in United States.

This is a high-impact leadership role responsible for defining and executing the overall brand and market strategy in a fast-paced, innovative environment. The VP will shape the market narrative, establish category leadership, and ensure consistent messaging across brand, product, and executive communications. This role blends strategic vision with hands-on execution, overseeing brand identity, content strategy, and product marketing to drive awareness, engagement, and revenue growth. The position requires collaboration with cross-functional teams to align marketing, product, and sales efforts while elevating executive visibility and thought leadership. You will lead and scale high-performing teams, build operational frameworks, and measure brand performance against business outcomes. Remote work flexibility and a focus on innovation make this a dynamic and rewarding opportunity for a brand-led marketing executive.

• Define and evolve the company’s category narrative, market positioning, and messaging architecture
• Lead the overall brand strategy, identity, and voice across all digital and offline touchpoints
• Oversee earned and owned media strategy, thought leadership programs, and executive visibility initiatives
• Ensure product marketing aligns with the broader market narrative, including positioning, GTM planning, and sales enablement
• Partner with cross-functional teams (Product, Sales, Customer Success, Demand Generation) to maintain alignment across the full customer journey
• Build and scale high-performing brand and product marketing teams while mentoring senior leaders
• Establish operational frameworks, KPIs, and measurement systems to connect brand investment to business outcomes

Requirements:

• 7+ years of B2B product marketing experience in a fast-growing, high-impact environment
• Demonstrated success in senior marketing or VP-level roles, including team leadership and revenue impact
• Proven ability to influence executives, navigate complex dynamics, and drive strategic decisions
• Hands-on expertise in core marketing functions: positioning, pricing, GTM strategy, sales enablement, product launches, competitive intelligence
• Strong creative thinking with ability to develop new programs that drive awareness, intent, and engagement
• Excellent written and verbal communication skills, capable of simplifying complex messages for diverse audiences
• Highly collaborative with strong interpersonal skills, positive attitude, and ability to build productive relationships
• Data-driven mindset, comfortable experimenting and iterating to optimize outcomes
• Bachelor’s degree in a related field required; advanced degree preferred

Benefits:

• Competitive salary: $190,000 – $250,000 USD base, plus performance-based bonuses
• Comprehensive health, dental, and vision coverage
• Flexible remote work environment
• Paid time off, including quarterly wellness days and holidays
• Retirement plan with employer match
• Professional development opportunities and career growth support
• Engaging employee programs and culture initiatives