Vice President of Marketing and Communications

Hazel partners with schools and families to provide physical and mental virtual health care that helps students feel better and get back to learning. As telehealth becomes more and more relevant in the lives of children, Hazel is experiencing tremendous company growth. Our innovative response to our nation’s call for equitable, affordable, and safe virtual access to healthcare has been recognized by Fast Company as “one of the world’s most innovative places to work” in 2023. 

Helping students and their families feel better takes a team of smart, dedicated people. As an integral member of the Hazel team, you will…

• Make an Impact: Work with a team that is increasing equitable access of quality health care experiences for students and their families
• Enable Scale: Work with a team that is building and professionalizing a high growth high impact social enterprise
• Feel Valued: Work with a team that is being compensated competitively, developed professionally, and celebrated frequently for making a meaningful difference

Check us out at Hazel Health Careers. 

The Role: Vice President of Marketing and Communications

Location: Remote (United States)

The Vice President (VP), Marketing & Communications designs and implements effective marketing and external communications strategies that establishes Hazel’s brand and enables long-term partnership opportunities with state, district and local K–12 institutions. Leveraging key insights about the Hazel buyer to end-user experience, the VP drives customer engagement, advocacy, acquisition, and retention strategies with prospective and existing customers (school districts, school staff, families, state / local government agencies). The VP will employ innovative strategies and tactics to automate and scale outbound marketing communication, brand nurturing, sales enablement, and ongoing content management.

The VP reports to Hazel's Chief Innovation Officer, and is a crucial member of Hazel’s Sales and Marketing teams. Our top candidate must demonstrate an ability to deliver impactful results to the business. If you enjoy operating in a dynamic, fast-paced environment; are proactive, nimble, creative and flexible in thought; can adapt to complex and rapidly-changing environments or other ambiguous organizational structures; and possess an execution-oriented mentality, we’d love to meet you. Remote locations will be considered for this role (please see below for additional details).

What You’ll Do:

• Develop and execute a comprehensive marketing strategy that aligns with the company's growth objectives.
• Identify market opportunities, customer segments, and trends to drive revenue growth.
• Implement data-driven strategies to maximize customer acquisition and retention.
• Collaborate closely with the Sales team to develop and execute strategies that drive revenue, including lead generation and conversion tactics.
• Provide the sales team with tools, content, and training to improve their effectiveness and success.
• Develop and maintain a strong, compelling brand identity that resonates with our mission and values.
• Ensure brand consistency across all marketing channels, materials, and communications.
• Develop and execute a strategy to identify stakeholder personas and enhance user experience
• Develop and execute a B2B2C strategy focused on engaging youth and family with the Hazel Health platform
• Monitor and manage the company's reputation in the market.
• Lead external communications efforts, including PR, media relations, and public outreach.
• Craft and disseminate compelling narratives to highlight our impact and progress to various stakeholders.
• Act as a spokesperson for the company, both internally and externally.
• Build and lead a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.

Skills & Experience that You’ll Need to Bring

• Bachelor's degree in Marketing, Business, or a related field. Master’s Degree preferred.
• Passion for our mission to transform children’s access to health care 
• 10+ years or equivalent experience in customer and/or growth-based marketing role, ideally with a K-12 Education and/or health care lens
• 5+ years experience in leadership / management roles 
• Proven track record of driving growth and revenue in a technology-driven environment.
• Demonstrable experience in B2B2C marketing
• Strong project management skills with keen attention to detail and proficient management of both internal and external stakeholders
• Excellent communication and interpersonal skills, with the ability to inspire and lead a team.
• Creative and strategic thinking and problem solver who thrives in a fast-paced environment
• Demonstrated expertise in brand management, external communications, and PR.
• MarTech platform use and scaling experience is a plus  - including platforms like Salesforce, Gainsight, Asana, Webflow, etc.
• Experience managing remote-based teams

Total compensation for this role is market competitive, with a base salary range of $212,500 to $250,000, a 401k match, healthcare coverage, paid-time off, and a broad range of other benefits and perks. Peruse our benefits at Hazel Health Benefits.

Our Hiring Process:

At Hazel, we value your time! Because of this, we have intentionally designed our engagement process with YOU in mind. Our hiring process takes no more than 4 weeks by implementing a clearly defined timeline of events unique to each role and skill set. The Hazel recruiting team understands interviewing for a new job can be a big change; we are excited to guide you through this process!

We believe talent is everywhere, and so is opportunity. While we have physical offices in San Francisco and Dallas, we have embraced working remotely throughout the United States. While some roles may require proximity to our San Francisco or Dallas offices, remote roles can sit in any of the following states: AZ, CA, CO, DC, DE, FL, GA, HI, IL, ME, MD, MA, MI, MO, NE, NV, NJ, NM, NY, NC, OR, PA, SC, TN, TX, VT, VA, WA and WI. Please only apply if you live and work full-time in one of the states listed above or plan to relocate to one of these states before starting your employment with Hazel. State locations and specifics are subject to change as our hiring requirements shift.

We are committed to creating a diverse, inclusive and equitable workplace. Hazel Health values the minds, experiences and perspectives of people from all walks of life. We are proud to value diversity and be an equal opportunity employer. Qualified candidates with arrest and conviction records will be considered for employment in accordance with the Fair Hiring laws. Learn more about working with us at Hazel Health Life.