VP, B2B Strategy Industry Lead

Company Description:

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands to build and execute customer-centric business strategies. With more than 12,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.

dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. dentsu international comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Merkle is an agency of dentsu.

Why Join Us?

We have a start-up feel with the backing of a large agency network. We are seeking a dynamic, self-motivated sales professional with diverse credentials to round out Merkle's executive sales team under the support of the vast global network of Merkle and dentsu international.

Merkle is the leader in data-driven performance marketing. We help brands achieve tremendous competitive advantage. We thrive because we employ the best in the business. Merkle's energy and personality live in everything we say and do, and it shows in the way we deliver to our clients. Click here to learn more about our culture.

Job Description:

As B2B Industry Lead for Strategy, you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals through deep understanding of their market and customers, a focus toward customer experience transformation, and customer-centric communication.

The B2B Lead operates as a key member of both the Strategy leadership team as well as the Vertical leadership team, helping to ensure that the go-to-market value proposition we present and the programs we execute are based on our deep understanding of our client's business and strategic objectives as well as the broader landscape.

This role will be a leader in Merkle's presence in the B2Bsector, so you must also possess the ability to articulate Merkle's 'right to win' in the space through evolved and cutting-edge thinking. You must show the ability to bring foundational credibility to Merkle through strong thought leadership, as well as build strong relationships with clients and the internal client team.

You are the ideal candidate for this role if you have a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship.

Candidates must possess the ability to identify business growth opportunities to support the growth of client relationships.

Key Responsibilities

The three main components of this position are specific to industry thought leadership, strategic planning expertise, and new business solutioning:

• Lead creation and optimization of Merkle's B2B market value proposition, inclusive of IP such as supporting thought leadership webinars, whitepapers, conference engagements, etc.
• Build external brand and credibility of self and Merkle through relationships with third party resources (i.e. Forrester) as well as thought leadership activities described above.
• Bring focus and direction to key B2B themes and ongoing conversations such as Brand to Demand, ABX/ABM, etc. to bring a distilled point of view to our clients and illuminate their path forward. Additionally, provide focus for how B2B engagements should be nuanced within verticals such as Retail, Financial Services, Healthcare, etc.
• Lead or solution new business opportunities within B2B, whether for existing or net new clients.
• Drive internal and external growth conversations with B2B clients
• Lead and align other Strategy team members in growth of existing client and partner relationships, both inside and outside of the Strategy team.
• Encourage existing strategists to socialize valuable insights and work through ongoing case study creation, award submissions, and externally facing thought leadership pieces such as articles, blogs, and conference engagements.
• Establish community of practice for B2B Strategists-facilitate B2B community meetings to discuss ongoing strategic engagements, market assessments, vertical themes or evolutions, and seasonal considerations.
• Oversee or lead the building, development, and delivery of strategic omni-channel marketing plans.
• Continually monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new direction for our clients.
• Develop trusted, long-term relationships with key client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
• Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics etc.), and partner agencies to understand the feasibility of cross-channel recommendations/ plans.

Qualifications:

• Bachelor's Degree required.
• 15+ years' experience in data driven marketing - specifically CX transformation, Relationship Marketing, Lead-gen/demand gen, nurture, online media, offline media, trade shows/webinars, etc. Deep expertise specific to B2B across multiple industries is a must.
• 3- 5+ years working in an agency or consulting firm.
• Proven experience in developing solutions to support the sale of new services to clients with a lens for how this will aid in their end transformation to a Customer Experience led company.
• Hands-on skills using data and research to drive decisions -proficiency in Excel and research tools a plus.
• Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations - proficiency in PowerPoint a plus.
• Strong listening skills to understand clients' visible and invisible needs.
• Must have superior multi-tasking, networking, time management and inter-personal skills.
• Self-starter high intellectual curiosity, drive, determination, and persuasion skills.
• Comfort and experience working within a highly matrixed organization in roles with a wide degree of latitude.
• 20-50% travel required

Additional Information:

The anticipated base salary range for this position is $172,598.00 - $215,747.50. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.

Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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About dentsu

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.