VP Brand Marketing Growth

Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers' end-to-end online shopping experience while increasing brand loyalty and retention. Scale's growing portfolio of five brands and 100+ products helps hundreds of thousands of people live healthier lives.
We are looking for a leader with a proven track record of DTC brand growth to own the brand strategy and growth plans for all of our brands (currently 5). The right candidate will be a brand visionary, a charismatic leader, and have an entrepreneurial mindset.
Sample responsibilities:

• Oversee the development of brand growth strategy for each of the brands
• Responsible for brand budgets and monitoring KPIs related to performance.
• Drive Brand re-design efforts
• Lead the brand teams including the Creative Brand Managers, the Associate creative directors, social media & influencer teams, as well as the design and content teams. Help mentor employees, oversee prioritization of efforts, and ensure adoption of best practices within each team.
• Lead collaboration of brand teams and other departments across the company to ensure that the brand carries across all customer touch points. This includes collaborations with the following teams:
• Media buying/acquisition
• Retention/Lifecycle
• Product marketing
• Product development
• eCommerce Marketing team (CRO)

Relevant Experience:

• 15+ years experience including
• managing growth & brand of a D2C ecommerce health, wellness, or beauty brand/s
• Proven record of managing brands of $50M+ sales per year
• Launching brands and growing them to maturity
• Understanding of all digital marketing channels (social, paid, etc)
• 5+ years experience managing people

What We Offer:

• Competitive Salary dependent on experience
• Fully Remote working position
• Monthly working from home stipend
• Excellent Medical, Dental, Vision and Life Insurance
• Generous Paid Time Off program
• Plus more!

If you are interested, please send your CV to [email protected] .