VP, GM MyLT Engagement (Growth)

MyLendingTree is LendingTree’s only membership business, which has grown to more than 22 million users since 2014 and provides members access to their credit scores, monitors their credit and personalized credit and insurance offers. The business generates >$150m in revenues for the business and provides curated experiences that helps the members improve their credit profile and financial situation. 

You will be a primary leader in the MyLendingTree business that reports into LendingTree's CEO. You are a dynamic, consumer-centric and results-oriented leader, who will combine strategy and execution to better understand our members and help deliver experiences that help our members achieve financial progress. You are someone who gets excited to explore, understands/crafts opportunities and services that makes finance easy for our members.

In this position, you will be responsible for shaping the vision and strategy of the product’s overall growth, own monthly and quarterly top line targets, play a pivotal role in defining and reshaping the My LendingTree member experience, and enjoy high visibility to senior marketing and product leadership. You will also be responsible for building and managing a team of talented Growth Managers focused on driving top line growth for MyLendingTree's most popular products such as Credit Scores, Reports, Monitoring and our Growing Member Exclusive Portfolio. To do so, you will own/manage outbound and in-product communication strategies and partner with Product, Analytics, Design and Engineering on features and projects that drive user retention and engagement. 

Key Role/Responsibilities: 

• Define the growth vision and strategy for key MyLendingTree services (e.g. Credit Scores, Reports, Monitoring, Exclusive and Personalized Credit and Insurance Offers) and actively manage their top-line metrics (e.g. MAU, DAU, Time Spent, Revenue and Brand Metrics) 
• Leverage customer insight, customer segmentation, and engagement data to understand our products in depth and identify areas of opportunity
• Lead and advocate for MyLT membership community and how it delivers financial progress for members
• Establish the path to deeper membership loyalty/return visits/monetization cross sell
• Builds the key themes and building blocks for engagement from customer insight and product analytics
• Ensures our stack of services, content, communications and offers stitch together in support of the MyLT strategy
• Works with 3rd parties/partners to identify/scope services that help deliver MyLT strategy
• Partner directly with Analytics, Product, Engineering and Design to develop and execute projects that drive member growth, retention, engagement, and/or revenue
• Scale management, leadership, recruiting, and talent development practices across our team
• Partner with marketing technology groups to develop the platforms that power MyLendingTree's marketing and member experience, including our notifications and remarketing engines 

Qualifications:  

• 10-15+ years of experience in General Management or Growth Marketing at a consumer technology company or major subscription-based business in FinTech, Telco or Ecommerce marketplaces
• MBA in related field preferred, not required
• Demonstrated experience leading and managing membership strategy, growth initiatives and overall business strategy
• Experience leading and managing the development and launch of new offerings and services across key steps (from ideation/discovery to go-to-market efforts                                                                                                                        
• Comfortable in managing Consumer Credit/Lending/Insurance Customers, Paid or Free subscription businesses

COMPANY

LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.

Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.

What else you should know: 

• We’re a publicly-traded company (TREE).
• We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
• We’ve built a LendingTree app and LendingTree dashboard to give consumers tools to manage and monitor their financial health.  

The pay range for this position in Colorado is $200,000-$250,000 however, base pay offered may vary depending on job-related knowledge, skills, and experience

Incentive Compensation: Eligible for annual performance bonus                  

Benefits: Medical, dental, vision insurance and 401(k) matching

CULTURE

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”). 

Come work with us!

LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.