VP, Growth Marketing

Celigo is looking for a VP, Growth Marketing who will be responsible for all aspects of the integrated marketing strategy, including modeling, creating, and overseeing demand generation programs, digital strategies, field marketing activities, channel enablement, and customer expansions. The goal is to deliver the right message to the right persona at the right time through the right channel in order to drive action. The right leader will be responsible for building out and managing a high-performance team of experts who bring relevant experience and success -- and be willing to roll up their sleeves to get the job done.

Ideal candidates will have experience building and scaling integrated global marketing campaign teams, making data-driven decisions, developing and implementing measurement and attribution across all campaign elements, and leveraging research and data insights to improve marketing effectiveness. They will develop strong working relationships across the entire company, including sales, customer success, product marketing, marketing communications, pre-sales, and product.

Success in this position requires leadership, experience managing full-funnel marketing initiatives, an obsession with building pipeline, a love for numbers, and the ability to thrive in a dynamic, collaborative, and fast-paced environment.

Responsibilities:

• Lead the team responsible for the planning, design, and execution of Celigo’s integrated campaigns and ABM strategy, and field activities to drive brand awareness, customer acquisition and expansion, and pipeline growth
• Drive cross-functional planning and execution of campaign program deliverables across web, content, product, and field marketing.
• Measure, analyze, and report on the impact of campaign and demand activities on sales pipeline, revenue, and demand funnel velocity.
• Lead cross-functional teams (including outside agencies/vendors) through the planning, execution, and optimization of all of the programs, initiatives, and tactics to deliver Marketing's commitments at each journey stage
• Closely partner with Product and Corporate Marketing to develop annual campaign plans, build messaging and related content that results in pipeline, pipeline conversion, and closing new logos
• Manage the procedure, implementation, tracking, and measurement of integrated campaigns and field marketing
• Define and develop go-to-market strategies for our campaigns that meet short and long-term business goals
• Work hand-in-hand with sales and business leaders on campaigns and field marketing activities and take input accordingly and continuously check against pipeline targets
• Increase global awareness and demand generation for all stages of the sales and marketing funnel
• Build out the full demand-gen model across the entire funnel, in conjunction with sales and marketing leadership, in order to set targets for the different teams.
• Track, measure, and provide continuous feedback to Product Marketing and Marketing Communications on A/B testing and which messages are getting traction
• Turn data into marketing intelligence, and help past performance lead to revenue-generating future plans
• Establish clear processes for efficient workflow and communications
• Track performance of activations to provide data-backed insights that assist in optimizing programs and finding new opportunity areas
• Prepare presentations and clearly communicate findings from initiatives to management and to the broader organization
• Track and measure campaign success with regular quantitative-driven check-ins with leadership, sales, and relevant stakeholders

About Us

Celigo is the leading integration platform (iPaaS) that is pushing the boundaries of what an iPaaS can be. Celigo’s unique approach to integration enables IT and business users alike to automate and optimize every business process, allowing organizations to accelerate growth and drive innovation at scale

Benefits

Starting your first year, we offer 3-weeks of vacation, wellness days, and holidays to recharge and spend time with family and friends. Additionally, we provide a strong benefits package, a tech stipend, recognition opportunities, and many other cool perks.

Pay Scale Information

Celigo reasonably expects to pay a base salary between $190,000 and $225,000 per year for this position.  Actual starting base pay will be determined by skills, experience, geographic location, and other non-discriminatory factors permitted by law.  Total compensation may also include variable incentives, benefits, or other perks as outlined in any formal employment offer made.

Benefits

Starting your first year, we offer 3-weeks of vacation, wellness days, and holidays to recharge and spend time with family and friends. Additionally, we provide a strong benefits package, a tech stipend, recognition opportunities, and many other cool perks.

Diversity, Equity, Inclusion, and Accessibility

As a company, one of the values we hold most dear is fostering a safe, collaborative environment to bring out the best in us, so we created our Taking a Stand Initiative. Our TAS initiative is a volunteer committee open to all Celigans, with strong representation from underrepresented voices within our company. We believe, unequivocally, that everyone deserves to be in a place where they feel welcome as they are. Learn more about Taking a Stand.

Celigo is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, national origin, religion, creed, age (40 and over), disability (physical or mental), sex, gender  (including pregnancy, childbirth, breastfeeding, or related medical conditions),  sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, condition (associated with cancer, a history of cancer, or genetic characteristics)military and veteran status, or any other characteristic protected by applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Employees and applicants are also protected against retaliation.  Consistent with federal and applicable state laws, acts of retaliation against an employee or applicant who engages in protected activity, such as reporting discrimination or harassment or participating in the EEO process, whistleblowing, or the exercise of any appeal or grievance right provided by law will not be tolerated by Celigo.

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