Job Description
Merge Storytelling and Technology
MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.
Promote Health, Wealth & Happiness
We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.
Emerge to the Top of Your Career
At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.
As our VP, Media Leader, you will…
Be a leader in developing media plan recommendations and execution for our pharmaceutical advertising clients. You will have experience with media channels that target both healthcare providers and patients and bring thought leadership and innovative solutions to help our clients keep ahead of the complex lLife Science media vertical.
Be Accountable and Responsible
- Primary client contact on key business assignments
- Oversee the development, execution and optimization of the media planning process
- Help your team analyze data and strategic input that informs channel allocation recommendations
- Lead your team in writing and presenting effective recommendations and proactive POV’s internally and externally
- Meet with media partners to understand the media landscape and act as the channel expert for your clients
- Work with analytics partners to help clients prove out success of your plansÂ
- Lead Media Supervisors, Media Planners and Associates, and Buying Specialists while reporting to the agency’s SVP, Media Director
- Assess and recommend software, tool and resource needs for the department
These are the qualifications we’re looking for
- 15+ years of strategic media planning experience, with 10+ years specifically in the life sciences (pharma) verticalÂ
- Experience working with Life Sciences data providers, media publishers and well versed in industry parameters
- Deep understanding of data and technology specific to the industry, with a proven ability to leverage both to achieve business goals
- Proven experience in participating in new business pitches with a strong ability to help grow our LS media business
- A proven track record in bringing innovative solutions to clients
- Knowledge of all paid media channels including digital mediaÂ
- Strong quantitative and analytical skills with ability to translate data into insightsÂ
- Thrives in a team-oriented environmentÂ
- Excellent verbal and written communication skillsÂ
- Ability to translate and present complex ideas in a simple, smart wayÂ
- Strong problem-solving abilities and a willingness to consider unconventional ideas when recommending solutionsÂ
- Highly proficient in Microsoft Office (particularly Excel and PowerPoint) as well as other industry softwareÂ
- Ability to effectively manage multiple projects and work under pressure to deliver high quality work within time timelines
#LI-VM1
#LI-HYBRID
We offer the following: Medical, Dental, Vision, Life Insurance, 410K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus other benefits and perks.
And here’s how we live our values at MERGE
- Ability. Mastering our craft
- Agility. Delivering with a growth mindset
- Humility. Collaborating for shared success
MERGE is proud to be an Equal Opportunity Employer
MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!
Date Posted
10/03/2024
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