VP, Merchant Product Marketing & Content

Meet Upside

We created Upside to help communities thrive! Our retail technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick and mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cash back than any other product, and tens of thousands of brick and mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our local retailers, the consumers they serve, and towards important sustainability initiatives. 

Upside was named on Deloitte's 2021 & 2022 list of Fastest Growing 500 Tech Companies and  #308 in Inc.’s America’s fastest growing private companies of 2022. Upside’s Series D funding round was led by General Catalyst with a $1.5 billion valuation in March 2022. Other notable investors include Bessemer Ventures and Formation8.

Our mission, values, and commitment to inclusivity guide our team of more than 350 people worldwide, and the quality of our culture is reflected in the impact we’ve had on communities nationwide. But don’t just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, and was named a Top Workplace for Perks & Culture by The Muse.

Meet the Merchant Product Marketing & Content team:

Our MPM&C team works at the intersection of Product, Marketing and Sales to connect Upside’s products to the market. This highly strategic group runs the commercialization and go-to-market processes, as well as working to define successful positioning for our products over the long term.

About the job:

Upside is a rapidly growing two-sided marketplace seeking a VP, Merchant Product Marketing & Content who will translate company objectives into a comprehensive product marketing strategy and tactical execution plan that will grow our merchant base and push us into new verticals. This leadership role will build and deliver an overall go-to-market approach, including bringing new products and features to market, as well as partner with Product, Demand Generation, Sales, Accounts and Sales Enablement teams to align on company goals, effectively position Upside and deliver business outcomes.

What you’ll do:

• Leverage a deep understanding of Upside’s product offering and roadmap in order to both lead how we message new features and functionality in the market and feed market insights back to the Product team
• Refine our target buyer personas and journeys, strategize and create merchant-facing content that resonates with the target audience, generates new business and accelerates the sales cycle
• Liaise with Sales Enablement to ensure the Sales and Accounts teams are equipped to articulate our product positioning and value proposition
• Support the Demand Generation team in creating and launching campaigns that convey a cohesive narrative and measurably grow the pipeline and increase sales velocity
• Collaborate with our internal Brand team and external agencies to support content needs and maintain brand standards and compliance across all marketing channels
• Build Looker and Salesforce dashboards and reports to draw insights from data and transform into strategy
• Lead, mentor and grow an impactful product marketing team

What you need:

• 15+ years of software product marketing targeting enterprise b2b audiences and including retailers
• 7+ years of marketing leadership inclusive of growing marketing teams
• Marketing innovation and experience with leading product marketing strategy for a data-driven product and achieving meaningful results
• Willingness to learn, adapt, fail, and grow (professional growth mindset)
• Exceptional customer service and people skills
• Master's degree highly preferred

The fine print:

• Location: This role is remote - with occasional travel to our DC office required.
• Notice to recruiters and placement agencies: This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.

At Upside, we believe that diversity drives innovation. Our differences are what makes us stronger. We‘re passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here. Come join us!