Job Description
Team: Marketing
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a VP of Growth Marketing in the United States.
This executive leadership role offers the opportunity to shape and scale a high-impact growth marketing function within a fast-growing healthcare environment. The position is focused on driving full-funnel growth strategy across acquisition, conversion, retention, partnerships, and emerging marketing channels while balancing long-term brand trust and patient experience. You will collaborate closely with executive leadership and cross-functional teams to optimize marketing performance, expand growth opportunities, and build scalable systems that support sustainable business expansion. The role combines strategic oversight with hands-on experimentation, analytics, and performance optimization in a highly data-driven environment. Ideal candidates are experienced growth leaders who thrive in fast-paced organizations, excel at building high-performing remote teams, and bring a strong understanding of digital acquisition and lifecycle marketing. This is a unique opportunity to influence organizational growth, innovation, and long-term market positioning at the executive level.
Accountabilities:
- Lead the overall growth marketing strategy across all acquisition, retention, lifecycle, partnership, and performance marketing channels with ownership of key growth metrics including CAC, LTV, retention, and ROAS.
- Develop and execute scalable multi-year growth initiatives designed to support sustainable patient acquisition, market expansion, and long-term revenue growth.
- Optimize multi-channel marketing performance across platforms such as Google, Meta, TikTok, YouTube, affiliate networks, creator partnerships, lifecycle marketing, and emerging acquisition channels.
- Build and maintain forecasting models, attribution systems, performance dashboards, and analytics frameworks to support data-driven decision making and executive reporting.
- Oversee a hybrid marketing operating model by managing internal growth teams alongside agency and external partner relationships.
- Drive ongoing experimentation and conversion optimization across landing pages, onboarding experiences, creative strategy, audience targeting, messaging, and patient journeys.
- Partner closely with product, brand, lifecycle, communications, legal, and clinical stakeholders to align marketing initiatives with business goals, compliance standards, and customer experience expectations.
- Expand growth opportunities through influencer marketing, referral programs, employer partnerships, affiliate initiatives, experiential activations, and additional scalable acquisition channels.
- Lead, mentor, and develop a high-performing remote marketing organization while establishing clear accountability structures and operational processes.
- 8+ years of experience leading growth marketing, performance marketing, digital acquisition, or full-funnel marketing functions, including at least 5 years in leadership roles.
- Proven track record of scaling high-budget, multi-channel growth programs while improving efficiency metrics and long-term business performance.
- Deep expertise across paid media, digital acquisition, lifecycle marketing, attribution modeling, funnel optimization, forecasting, and growth analytics.
- Strong experience with platforms such as Google, Meta, TikTok, YouTube, programmatic advertising, affiliate marketing, and emerging growth channels.
- Background in telehealth, healthcare, wellness, subscription-based businesses, or other regulated industries is strongly preferred.
- Demonstrated ability to build and manage high-performing remote teams and hybrid in-house/agency operating structures.
- Strong analytical mindset with expertise in performance measurement, unit economics, experimentation frameworks, and optimization strategies.
- Exceptional communication and executive presentation skills with the ability to influence senior leadership and cross-functional stakeholders.
- Entrepreneurial, adaptable, and execution-oriented approach with the ability to thrive in fast-paced, high-growth environments.
- Commitment to responsible, compliant, and customer-focused marketing practices.
- Must be legally authorized to work in the United States.
- Competitive annual salary ranging from $225,000 to $300,000+ based on experience and qualifications.
- Performance-based bonus structure tied to growth and acquisition objectives.
- Potential equity or long-term incentive opportunities.
- Fully remote work environment within the United States with flexible scheduling.
- Comprehensive medical, dental, and vision insurance coverage.
- 401(k) plan with employer matching contributions.
- Generous paid time off, paid holidays, and floating holidays.
- Wellness-related perks and employee discount programs.
- Opportunity to work closely with executive leadership in a rapidly growing and innovative healthcare sector.
- Collaborative and mission-driven culture focused on innovation, growth, and long-term impact.
Requirements:
Benefits:
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Date Posted
05/19/2026
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