VP of Marketing

Who We Are

EZ Texting is a recognized leader in text message marketing for small and medium-sized businesses and organizations setting the standard for professional texting. Our messaging solutions allow everyone to easily and effectively reach their mobile audiences.

We believe in empowering our customers from nonprofits to retailers to activate their audience engagement superpowers one text at a time – and we’re looking for people like you to join our team!
Our employees are our greatest strength and we are committed to hiring exceptional values-aligned talent. We have consistently been rated a Top 100 workplace and are committed to being a best-in-class remote work employer with benefits to match!

We are currently only open to hiring in CA NY TX MA WA GA PA FL TN DC MO. At this time we are not able to consider candidates outside of these states.

Role Overview:

The VP Marketing reports to the CEO and owns the marketing function end to end with full accountability for growth strategy execution and measurable business impact. This leader will evolve the company from primarily brand-led momentum to a diversified performance-driven growth engine translating business priorities into a cohesive go-to-market strategy and positioning marketing as a durable driver of revenue and enterprise value.

The role sets strategy and drives execution of the full marketing engine including brand demand generation performance channels digital experience lifecycle and customer marketing product marketing analytics infrastructure MarTech and adaptation to evolving search and AI-driven discovery platforms.

Success requires strong strategic judgment and operational rigor along with close partnership across Product Engineering Sales Customer Success and Finance to align acquisition activation retention and expansion. The VP will make disciplined investment decisions build scalable systems and teams and deliver measurable gains in acquisition efficiency customer lifetime value and competitive position.

Primary Responsibilities:

Drive Profitable Growth

• Hold full accountability for marketing-driven ARR across self-service and sales-assisted segments tied to unit economics and payback discipline.

• Own and scale the sales-assisted growth motion as a core revenue engine.

• Build and scale a diversified acquisition engine across paid organic partner and lifecycle channels.

• Set clear performance targets and allocate investment based on measurable return and unit economics.

• Establish disciplined management of CAC payback and cohort quality.

Strengthen Market Position and Customer Value

• Define and elevate EZ Texting’s positioning and differentiation in the SMS and messaging category.

• Improve full-funnel performance from acquisition through activation retention and expansion.

• Partner with Product and Customer Success to increase engagement loyalty and customer lifetime value.

• Ensure durable visibility across search competitive ecosystems and AI-driven discovery platforms.

Refine the Marketing Engine

• Lead and develop a high-performing marketing organization with clear accountability and execution rigor.

• Build scalable operating cadence analytics infrastructure and MarTech systems to support growth.

• Manage agency and vendor partners with clear outcomes performance standards and ROI discipline.

• Operate as a player-coach in a lean environment balancing strategic leadership with hands-on execution.

Qualifications

• 12+ years of progressive marketing leadership experience in SaaS or subscription businesses ideally within marketing technology.

• 7+ years leading growth strategies for SMB and MidMarket audiences including direct-to-purchase SaaS motions tied to ARR outcomes.

• Proven success driving measurable ARR growth in competitive performance-oriented markets.

• Experience presenting to and reporting at the board level translating marketing performance investment strategy and unit economics into clear decision-oriented insights.

• Deep expertise across demand generation performance marketing SEO lifecycle/customer marketing and product positioning.

• Strong command of unit economics including LTV payback churn and cohort dynamics.

• Experience managing significant paid media investment with clear revenue accountability.

• Demonstrated ability to build scalable marketing systems analytics rigor and high-performing teams.

• Demonstrated experience integrating AI into marketing strategy and operations including automation optimization analytics and visibility within AI-driven discovery platforms.

What We Offer

Compensation: This role is eligible for the benefits & perks listed below. Depending on your location the starting cash compensation range inclusive of Base Salary + Variable Target vs base salary only is:

Tier 1 (Bay Area NYC SEA) : $264745- $363375.60
Tier 2 (LA SD BOS ATX DC PHI): $252978.63- $334305.55
Tier 3 (DAL ATL HOU NSH MIA ALB): $235328.96- $319770.53
Tier 4 (Other): $205912.84- $290700.48

Our compensation market ranges are determined by role level and location. The range provided reflects the target cash compensation for new hires in major metropolitan areas. Actual compensation will vary based on the candidate’s specific location skills experience and capabilities as well as internal benchmarking.

Benefits & Perks:

EZ Texting offers Best-in-Class healthcare cost sharing for Medical Dental & Vision! Learn more about our robust benefit inclusions below:

• 100% Employee Sponsored Medical Dental Vision Coverage

• Pre-Tax Benefits Fertility Benefits and more

• 401k Plan Options

• Unlimited PTO Disconnect Days Paid Holidays and more

Remote-Work Optimization Benefits Including:

• Home Office Stipend

• Remote Flex Stipend

• Cell-Phone/Internet Stipend

• DoorDash Subscription

• And More!!!

Equal Opportunity Employer

EZ Texting provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to age race color national origin citizenship marital status sex gender gender identity gender expression sexual orientation medical condition disability veteran or military status or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

What We Do

Since 2004 EZ Texting has provided 230000+ growing businesses and organizations with an effortless way to start text marketing — and powerful features and integrations to keep conversations going. EZ Texting is a recognized leader in text message marketing for small and medium-sized businesses and organizations setting the standard for professional texting. Our messaging solutions allow everyone to easily and effectively reach their mobile audiences. We believe in empowering our customers from nonprofits to retailers to activate their audience engagement superpowers one text at a time – and we’re looking for people like you to join our team!

Why Work With Us

Our employees are our greatest strength and we are committed to hiring exceptional values-aligned talent. We have consistently been rated a Top 100 workplace and are committed to being a best-in-class remote work employer — with benefits to match!

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