VP, Strategy

Company Description:

Merkle B2B is an award-winning, full-service, global B2B agency recognized for our capabilities across creative, strategy, and digital marketing. Our vision is to architect experiences that surprise and delight and our mission is to be an indispensable growth partner to the world's leading B2B brands. With over 1,000 B2B specialists worldwide, Merkle B2B is powered by a culture steeped in creativity, innovation, collaboration, and mutual respect. We invite you to join our rapidly growing, global, creative team.

We are champions for meaningful progress, and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. gyro, an award-winning B2B brand and creative agency is now part of Merkle B2B - the world's first full service B2B integrated agency. We are also an agency of dentsu.

Job Description:

You will be the strategic lead for a portfolio of clients working closely with the client partner, creative lead and media lead to support and drive the client's business. You will be guiding insight generation, brand strategy, corporate strategy, creative briefs, selling narratives, strategic POVs and go-to market plans.

Team and Reporting Structure:

The Strategy Group is a team of 10 strategists. You will report into Georgia Bradley, SVP, Strategy, who leads the team. You will be part of the Brand and Business Strategy team but as part of Merkle B2B we are also part of a wider integrated team which includes our media strategists and B2B International - a global B2B research team. The strategy team is diverse with a depth of expertise throughout strategy and there will be opportunities to work with different members of the team.

Job Summary:

The VP of Strategy will be the lead strategist on a set/portfolio of priority accounts in addition to leading the agency's strategic approach on some new business pitches. A specialist in integration combining expertise in brand strategy, customer research and communications with a foundational understanding of media, content, analytics and all things digital. We're looking for someone that is passionate about people, brands, marketing, content, social, digital and the power of data and technology to promote extraordinary experiences. You will solve for big business problems, question, inspire, integrate and above all, lead. This is an opportunity for someone with ambition who wants to redefine what it means to be a strategist today to push the boundaries of the possible and implement strategies that go beyond the expected in B2B.

Qualifications:

• 10+ years' of brand strategy experience in an agency setting
• Demonstrated past successes in business-to-business marketing
• Bachelor's Degree
• Ademonstrated experience motivating clients, teams or other strategists to approach solving marketing challenges in new ways
• Lead integrated marketing strategies with expertise across all aspects - foundational brand strategy / brand architecture work; communications planning, content, social and digital
• Well versed in many marketing research tools and methodologies - from new ways of applying technology to conduct primary research, a deep working knowledge of 3rd party research, secondary research and social listening
• Fluency and comfort level working with multiple agency disciplines including media, social, content, UX, analytics and technology

Additional Information:

The anticipated salary range for this position is $136,000-$210,000. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

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About dentsu

Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.